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Healthcare

Use real-time data to deliver better outcomes across the care journey

Segment makes it easy to build a robust data foundation in a HIPAA compliant manner, so you can focus on personalized interactions with patients, members and clinicians.

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Innovative healthcare and life sciences organizations build personalized experience that improve outcomes with Segment.

Make data driven decisions that can transform care management

Build

Create personalized patient experiences with timely and impactful interactions across the care journey.

Engage

Leverage real-time customer Profiles to build Audiences based on patient or member data, and engage them on their preferred channel.

Transform

Give relevant context to every team in your organization, with data they can trust, and start a continuous conversation with customers.

Explore Journeys
Illustration: Make data driven decisions that can transform care management
Illustration: Define, detect, and validate data quality violations and enforce privacy controls.

Define, detect, and validate data quality violations and enforce privacy controls.

Trust

Automate and scale data quality best practices with Tracking Plans to power your tools with clean, reliable data.

Empower

Align your teams and tools with secure and consistent patient, member or clinician data.

Protect

Simplify compliance with automated data governance and real-time sensitive data, including PHI and PII, screening.

Explore Protocols

Uncover key moments in the care journey that impact retention and health outcomes

Collect

See the complete view of your patient or member by unifying data across web, mobile web, apps, support and offline interactions.

Understand

Identify traits of your patients and members and uncover key triggers along the care journey that impact engagement, retention and health outcomes.

Centralize

Centralize and scale access to high-quality, secure data and deliver it to the tools and internal teams that need it.

Explore Connections
Illustration: Uncover key moments in the care journey that impact retention and health outcomes

Security Highlight

Industry-leading Security & Compliance

Twilio Segment is HIPAA-eligible and able to receive, maintain, and transmit PHI on behalf of our customers in the healthcare industry. Segment is able to sign BAAs for managing PHI, or PII that should be treated as PHI.

Explore the Privacy Portal
ISO 27001
ISO 27017
ISO 27018
Cloud Security Alliance
AICPA SOC
HIPAA Compliant

Learn more about how to architect compliantly with Segment.

Data-Driven Strategies for Growth: A Guide for Healthcare Businesses

In this guide we cover why healthcare leaders should consider a customer data platform (CDP) to create better patient interactions across the care journey.

Access the guide
Data-Driven Strategies for Growth: A Guide for Healthcare Businesses

Use Segment to integrate with internal systems and best-in-class tools

See the complete view of your patient or member by unifying data across web, mobile web, apps, support and offline interactions.

Illustration: Use Segment to integrate with internal systems and best-in-class tools

“We lean heavily on Segment today to identify our consumers and their profile traits, what makes them them, and what kind of journey they are on."

Christine Li Director of Marketing Technology
400M+
In sales driven in 2021 YTD by direct-to-consumer
Read their story

“[...]Twilio Segment has been game-changing, helping us to centralize our customer data far more quickly, efficiently and cost effectively than we could have imagined.”

Elmar Weber Chief Technical Officer
Reduced time to insights from days to minutes
Read their story

“Twilio Segment is significantly cheaper than having a full data team[...]and allowed us to see what our customers are actually doing.”

Josh Wexler Chief Product Officer
Maximized resources resulting in the building of data-driven products
Read their story

“We use Segment as our CDP and the biggest thing it’s given us is flexibility[...]to define what the ideal experience is for our customers.”

Laura Brodie Director of Customer Lifecycle and Growth
More agile audience development and increased LTV over time
Read their story

Getting started is easy

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