Long name logo

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James Martin on Instagram: "How to grid all the elements of your logo design.
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This 3x3 grid method has worked wonders for me in the past… it never fails to help.
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First I break the height of my icon into three…. This helps me understand the height I want my primary type to be.
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But, I don’t want my secondary type (in this case the word ‘energy’) to be the same width or height….as in terms of hierarchy, this is not good design!
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So to determine the height and width of my secondary type I need to break the height of the type into three again…. This will give me the height i need for the secondary type.
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Also by rotating the original height of the logo mark I have a good data point for the width too.
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Hope this helps you grid your logo designs my friends.
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#logodesigner #logoprocess My Icon, Logo Process, James Martin, Affinity Designer, Good Design, Logo Mark, Name Logo, Art Business, Hearts Desire

James Martin on Instagram: "How to grid all the elements of your logo design. . This 3x3 grid method has worked wonders for me in the past… it never fails to help. . First I break the height of my icon into three…. This helps me understand the height I want my primary type to be. . But, I don’t want my secondary type (in this case the word ‘energy’) to be the same width or height….as in terms of hierarchy, this is not good design! . So to determine the height and width of my secondary type I…

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