Current mobile tourist guide systems are developed and used in separate data silos: each system and vendor tends to use its own proprietary, closed formats for representing tours and point of interest (POI) content. As a result, tour data cannot be enriched from other providers’ tour and POI repositories, or from other external data sources — even when such data were publicly available by, e.g., cities willing to promote tourism. This paper argues, that an open shared RDF-based tour vocabulary is needed to address these problems, and introduces such a model, TourRDF, extending the earlier TourML schema into the era of Linked Data. As a test and an evaluation of the approach, a case study based on data about the Unesco World Heritage site Suomenlinna fortress is presented.