The Internet of Things (IoT) means connecting everything with every other thing through the Internet. In IoT, millions of devices communicate to exchange data and information with each other. During communication, security and privacy issues arise which need to be addressed. To protect information about users’ location, an efficient technique should be devised. Several techniques have already been proposed for preserving location privacy in IoT. However, the existing research lags in preserving location privacy in IoT and has highlighted several issues such as being specific or being restricted to a certain location. In this paper, we propose a new location privacy technique called the enhanced semantic obfuscation technique (ESOT) to preserve the location information of a user. Experimental results show that ESOT achieves improved location privacy and service utility when compared with a well-known existing approach, the semantic obfuscation technique.