A leader's influence on members' commitment in non-work related virtual communities
GW Bock, W Ng�- PACIS 2004 Proceedings, 2004 - aisel.aisnet.org
Many online retailers allow customers to interact with each other through virtual communities
(VCs) to increase stickiness to their websites and eventually profitability. Therefore, there
have been some studies on how to nurse VCs, and a leader's influence on VCs is viewed as
one major factor. However, although leadership is a key determinant of group behavior, it
has been virtually ignored in IS literature (Fjermestad and Hiltz, 1999). Fjermestad and Hiltz
(1999) discover that although most organizational groups typically have some form of�…
(VCs) to increase stickiness to their websites and eventually profitability. Therefore, there
have been some studies on how to nurse VCs, and a leader's influence on VCs is viewed as
one major factor. However, although leadership is a key determinant of group behavior, it
has been virtually ignored in IS literature (Fjermestad and Hiltz, 1999). Fjermestad and Hiltz
(1999) discover that although most organizational groups typically have some form of�…
Showing the best result for this search. See all results