For the third year in a row Renaissance was the Global International agency for Gamescom 2024. Alongside the day to day, we were also responsible for the media ambassador program, arranging to bring 49 VIP media & content creator attendees to the show from across the world.

Reach for the event campaign totaled 1,577 pieces of coverage & 31.6 billion UVPM, this was covering both Gamescom & ONL.

Key coverage highlights from Gamerant, Tech Radar, TheGamer, GamesRadar+, Inven, Jeux Video, Vandal, The Sun to name just a few.

There have been 45 pieces of YouTube content delivered from ambassador attendees who attended Gamescom 2024, totaling over 3.83M views from a subscriber base of over 16M on YouTube.