How much we forget. 1968 was a monumental year in many ways. I got married that year. There was a police riot at the Democratic National convention. Two assassinations. Riots in cities. A spirit of rebellion against authority all around the world. The Vietnam War got worse with the Tet Offensive. The president decided not to run for reelection. The capture of the Pueblo by North Korea. Prague Spring followed by the Russian invasion of Czechoslovakia. And the election of Nixon. Many people were sure it was the end not just of the United States, but of civilization as well.
Media attention was essential for the non-violent movements to succeed. Something they learned quickly was that in order to get that attention, non-violence had to be met with violence. If the response was equally non-violent, the media would yawn and go elsewhere. Martin Luther King learned this from the police chief of Albany, GA, Laurie Pritchett, who thwarted the "Albany Movement" in 1961-62 by responding to King's demonstration in a completely non-violent manner. It completely undercut the movement there. They were forced to target cities with hot-headed police chiefs and mayors. Video of police beating up peaceful demonstrators was priceless. It's a lesson that police in many communities still have not learned.
1968 was the beginning of a new era in television. Videotape immediacy and satellite transmission meant that the war could now be seen almost live from the battleground. The Tet Offensive, a military defeat for the Viet Cong (they were never to mount a cohesive campaign again) was a media victory for them. Westmoreland's staff had been talking about a light at the end of the tunnel, but the public now realized it was an oncoming train. The police riots at the Democratic Convention in Chicago were broadcast live. That had never happened before. People could see Mayor Daley call Abraham Ribicoff a Jew motherfucker on the convention floor. Those in power didn't like that unedited version of reality. Hubert Humphrey announced that "when" he became president he would have the FCC "look into that." The great liberal as authoritarian. Then again, the violence against the Hippies probably helped Nixon win the election.
Abbie Hoffman understood the power of television. Many people thought he was just a clown, but he understood that clowns attracted attention and that brought TV. TV didn't just report the news any more, it shaped it, and Hoffman, older than most of the other radicals at the time understood its importance.
In the meantime, a perfect metaphor for the bifurcation of society happened in the White House when Lady Bird Johnson invited Eartha Kitt, born in the cotton fields of South Carolina, to a dinner attended mostly by rich white liberal women. Topic of the day was how to address the crime wave (translation: blacks out of control in the cities.) She took it upon herself to suggest that having predominantly black army you sent to fight a war they didn't believe in might be part of the problem. After an uncomfortable silence, Lady Bird graciously suggested she wasn't able to see the world the same way not having had the same experience as Kitt. There it was in a nutshell. *
2020 looks like a walk in the park in comparison.
Slogans are always useful in helping to garner support and defining an issue. The Democrats have failed rather miserably in picking slogans recently, "Defund the Police" being an excellent example. You should not have to explain a slogan. The civil rights movement picked cogent ones. "Freedom Riders" has such an appealing ring to it and needs no explanation. The non-violent movement had the moral high ground and the example of the protester who took his shoes off before leaping on top of a police car to give a speech because he didn't want to scratch the car was emblematic. Running a non-violent movement takes so much more work and planning than just being violent and reacting with rage.
Anyone over fifty will be riveted. Those under should read it to understand why we are where we are today. A must read.
Kitt's comment: "The children of America are not rebelling for no reason. They are not hippies for no reason at all. We don't have what we have on Sunset Blvd. for no reason. They are rebelling against something. There are so many things burning the people of this country, particularly mothers. They feel they are going to raise sons – and I know what it's like, and you have children of your own, Mrs. Johnson – we raise children and send them to war." As a result the CIA put together a phony dossier on Kitt, that was later unearthed by Seymour Hersh in 1975, that branded her as a "sadistic nymphomaniac" and got her blacklisted. (https://www.nytimes.com/1975/01/03/archives/cia-in-68-gave-secret-service-a-report-containing-gossip-about.html)