Quantitative research

This infographic clears all your doubts regarding the differences between Qualitative and Quantitative research. Identify the correct methodology required to research by understanding the difference between the two approaches most commonly used in the study.

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In the field of user research, every method is either qualitative, quantitative – or both.

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This post defines both types of research, highlight the key differences, and examples of how Qualitative vs Quantitative Research can inform product management.

There are 11 stages of quantitative research: 1. Start with a theory; 2: develop a hypothesis; 3: Research design; 4: operationalise concepts; 5: select a research site; 6: sampling 7: data collection; 8: data processing; 9: data analysis; 10: findings/ conclusion; 11: publishing results.

Qualitative vs Quantitative Research → 7 differences you need to know: Understanding these will help you make informed decisions. Each approach offers… | 29 comments on LinkedIn

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