Bland. Soulless. Generic. Robotic. Totally and undeniably fake. The last thing you want is to have someone waste your time with impersonal mass-marketing emails or messages. It’s bad enough having them fill up your inbox. It’s even worse when they’re not even proofread! If you don’t care enough to at least glance over your message before hitting [SEND], why should we care about what you’re offering?
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Jade Naidoo