Logo with illustration

Prospect, a California-based specialty coffee roasting and retail company, has teamed up with design studio, Alter to create a brand identity that's buzzing with character and charm. The hand-drawn illustrations combined with the peppy color combinations of blush, coral, and a rainbow gradient make the brand feel like a long-lost best friend. Prospect passes the vibe check. The identity we created for Prospect drew inspiration from the great legacy of American typographic bra

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Dora Ghadhab designed these business cards for her personal branding as a freelance graphic and brand designer.

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Branding, Adobe Illustrator CC, Adobe Photoshop CC 2018

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I like how it has that messy look, making the logo stand out, but also gives a connotation that it is a casual yet arty cafe.