Competitive intelligence

Reuse or Edit this infographic using the link below http://www.easel.ly/create/?id=https://s3.amazonaws.com/easel.ly/all_easels/822097/I_COMPETITIVE_INTELLIGENCE_MODEL&key=pri

In practice, BI consists of four distinct stages, or functions, each more complex and driving more business value than the function below it.

Competitive intelligence is the systematic collection of information by a company on its industry, business environment, competitors, products, and consumers. Insights are then used to help the company develop its strategy or improve its competitive position. Competitive intelligence can be assessed according to seven elements: sector intelligence, market intelligence, competitive intelligence, innovation intelligence, sales intelligence,...

Leveraging Social Media Capabilities and Applications to Develop Competitive Advantage – Three Current Social Media Mega-Trends Part One – Leveraging Social Insights & Intelligence to formula…

Competitive intelligence is imperative for businesses to benchmark activities and effectiveness against those of competitors. It helps to get a clear view of the Competitive landscape. Knowledge of your competitors also gives you the edge to continue improving, so you are able to set your company apart and take it in a different direction based on what competitors are doing. #CompetitiveIntelligence #CompetitorAnalytics #DataAnalytics

A comparable company analysis is a process that enables the identification of similar organizations to be used as a comparison to understand the business and financial performance of the target company. In short, we want to select companies, which present the same features as our target firm. The objective, then, is to understand the competitive...

Your guide to demonstrate the impact of Competitive Intelligence on the key functions of a business, and to prepare the launch of your project

In the past, collecting data on your competitors for the purposes of strategic planning was difficult. Today’s overabundance of information makes this important

The GE McKinsey Matrix was developed in the 1970s after General Electric asked its consultant McKinsey to develop a portfolio management model. This matrix is a strategy tool that provides guidance on how a corporation should prioritize its investments among its business units, leading to three possible scenarios: invest, protect, harvest, and divest. Understanding the … Continue reading What Is The GE McKinsey Matrix And Why It Matters In Business The post What Is The GE McKinsey Matrix A

In this guide, you will learn how to conduct a competitive analysis: understand market trends, identify your competitors, evaluate opportunities, analyze threats to your organization, and adjust your go-to-market and positioning strategy accordingly.