Brand archetypes

Visit the archetype directory for a brief overview of each of the twelve archetypal personas. Take the free archetype quiz and get to know yourself and others better.

Brand storytelling using archetypes based on Carl Jung and other's work is an easy, intuitive and effective way to guide your brand messaging.

Brand archetypes are a powerful tool that brand strategists, graphic designers, brand designers, and marketers use to create messaging and marketing that connects with audiences, customers, and clients. Using marketing archetypes or personality archetypes gives online business owners and entrepreneu

Discover your brand archetype today by taking my free brand quiz.

Explore how understanding the 12 archetypes can shape a more meaningful and distinct brand style.

We're bombarded with 5,000+ ads per day, but we don't ignore all of them. Here are the brand archetypes marketers use to communicate their stories to us.

Brand storytelling using archetypes based on Carl Jung and other's work is an easy, intuitive and effective way to guide your brand messaging.

Creator brands are the pioneering makers of the world. They are creative and resourceful, and seek to turn imagination into creation. Customers gravitate to Creator brands because they are inspired by the way the they think and innovate the world around us.

Find some simple ways to bring a smile to your audience with the help of the Jester brand archetype.

Unlock your brand's archetype potential. When correctly identified, brand archetypes reflect a brand's personalities and better align personality types with specific customer personas. Innocent: pure and optimistic, seeking simple, uncomplicated happiness. Sage: wise and knowledgeable, offering guidance and insight. Explorer: adventurous and curious, driven by the desire for discovery. Outlaw: rebellious and bold, challenging norms and conventions. Magician: visionary and transformativ...