Brand communication

The use of brand essence wheel is a marketing format created by Bates (1995) for capturing and communicating the conceptual refinements of a brand. From the brand essence wheel business individuals…

Graphic Design, Illustration, Product Design

Why does Apple’s brand mean so much to so many people? How is it that they seem to sell their products almost effortlessly while other manufacturers are constantly clamoring for our attention and we give them no heed? When it comes to innovation, invention is only half of the equation. With every great invention you [...]

Want to create content and stories that will help your brand stand out? Start byidentfying your brand messaging pillars (with real-world examples).

Creative Marketing Agency on Instagram: "Our team counts with passionate and dedicated creatives who strive to assist responsible businesses in achieving success. We achieve this goal by developing their authenticity and effectively communicating their brand to their target audience. Currently, we are looking for a Business Development/Sales Manager who possesses exceptional communication skills, strategic thinking abilities, and the capacity to establish and maintain strong business…

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In this post we look at how to build your brand’s Tone of Voice to assist in communicating with your clients. It will help you understand why you need to consider the goal of each piece of content or communication and what tone of voice and/or voice characteristics would be most appropriate to use.

Have you locked in on your brand voice? If you haven't, learn how to craft one that captures your brand's personality and tone.

A brand identity kit is essential for any company, big or small. This is the number one document which will keep your content creation team on brand.

6 key elements of a brand identity ✨ - Brand story - Brand personality - Brand name - Services or products - Verbal identity - Visual identity Each of these elements should work together to create a cohesive and recognizable brand identity that effectively communicates your brand’s values and connects with your audience. If you're establishing a new business or if you're ready to level up your business, head to our bio to fill out the inquiry form ✨ . . . #branding #whybranding #modernbra...