Get essential customer insights.

Get essential customer insights.

Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Get started today
See what’s in it for you.

See what’s in it for you.

See what’s in it for you.
  • Unlock customer-centric measurement.

    Understand how your customers interact across your sites and apps, throughout their entire lifecycle.

  • Get smarter insights to improve ROI.

    Uncover new insights and anticipate future customer actions with Google’s machine learning to get more value out of your data.

  • Connect your insights to results.

    Take action to optimise marketing performance with integrations across Google’s advertising and publisher tools.

  • Make your data work for you.

    Quickly analyse your data and collaborate with an easy-to-use interface and shareable reports.

See all benefits

Google Analytics allows us to look at our data across platforms – web and app – to understand the full journey of our users. We’ve been able to cut our reporting time by 50%.

Sara Swaney, Director of Advancement, 412 Food Rescue

Dive into the details.

Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution and so much more.

See all features
Dive into the details.
Designed to work together.

Designed to work together.

Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.

Designed to work together.
  • Google Ads

  • Search Ads 360

  • Display & Video 360

  • Google Cloud

  • Google Search Console

See all integrations