Sugata Research

Calling all Yamanote train fans and idol enthusiasts! You know how Japan loves to personify everything from food mascots to historical figures? Well, the Station Idol Latch! project has created male idol personas for each of the 30 stations on the Yamanote train line. As our office is in Yoyogi, we wanted to introduce you to our local station idol, Aoi Momino! The name Aoi means "hollyhock" (葵) and Momino is the combination of the characters for "fir" (樅) and "plains or field" (野), so his name is a reference to Yoyogi being an area well-known for its parks and nature. His birthday is on the 28th of September, so Happy Birthday to him! 🎂🎉 #sugataresearch #marketresearch #mascot #idol #Birthday #yamanoteline #yamanote #Tokyo #Yoyogi #Japan

We are excited to announce that we have added a new case study to our website! This study was conducted in Australia with members of Aboriginal, Torres Strait Islander, and Pacific Islander communities to understand their opinions on a new Face ID-based age verification feature. If you are interested to learn more about our other case studies, check out this link: https://lnkd.in/gNenmd5i #sugataresearch #marketresearch #casestudy #technology #facerecognition #minorities #Australia #Japan

What's Sugata's favourite ice cream?🍨 It's always nice to treat yourself to an ice cream during the hot Japanese summer so we decided to run a fun poll to find out our team's favourite type of ice cream! And the winner is... Häagen-Dazs! It’s no surprise that Häagen-Dazs took the top spot—it has a rich, creamy texture, a wide range of flavours and also offers fun seasonal limited editions. What’s also interesting is how Häagen-Dazs offers a wide range of Japanese inspired flavours such as Matcha, Azuki Bean and Sakura which is a great example of how a global brand can cater to local preferences. Coming in at number two is GariGariKun—a refreshing and crunchy ice lolly and in third place, we have Yukimi Daifuku—a unique mochi ice cream with a soft, chewy rice cake exterior and creamy ice cream filling. What’s your go-to ice cream flavour during the hot summer months? Let us know in the comments! #sugataresearch #marketresearch #poll #icecream #summer #konbini #Japan #Japanese

Congratulations to our Senior Research Executives - Camilla V., Feodora Leoneta and Vanessa Cazzato-Igarashi! 🎉 We are proud to announce that they have successfully completed the Dale Carnegie Training in Effective Communications & Human Relations with outstanding achievements. Their dedication and hard work were recognised with multiple awards, including the prestigious Highest Achievement Award, the Outstanding Performance Award, Human Relationships Award, and Breakthrough Award for Best Improvement! 🏆 We can’t wait to see your continued growth and development as key members of the team! #sugataresearch #marketresearch #training #communication #leadership #professionaldevelopment #dalecarnegie

Sugata has a Special MVP! We're excited to announce our second Special MVP: Sugata's Senior Recruiting Director, Hiroko! 🏆 Hiroko has gone above and beyond by not only sourcing top-class participants, but also taking on a crucial role in fieldwork and project management. Her ability to seamlessly juggle these tough responsibilities has been instrumental in driving projects forward and ensuring their success. Congratulations, Hiroko-san! #sugataresearch #marketresearch #employee #Special #MVP

Sugata has a new MVP! We're excited to announce our second MVP: Recruiting Director, Sayaka Matsumura! 🏆 Sayaka has consistently demonstrated an exceptional commitment to driving sales and securing new business opportunities. Her proactive approach to project leadership and her ability to foster strong client relationships has been instrumental to Sugata's continued growth and success. Congratulations, Matsumura-san! #sugataresearch #marketresearch #employee #MVP

Welcome to the IRIS Network, Amárach Research! 🇮🇪 #IRISNetwork #sugataresearch #amarach #marketresearch #network

Training at Sugata At Sugata, we are committed to supporting a culture of continuous learning and development. To achieve this, we offer a variety of training programs designed to equip our researchers with the knowledge and skills to help them grow in the field of market research. Here are some of our training initiatives: ・Internal project management training ・Joint research training with our parent company ・Cross-team collaborative training and skill share sessions Through these training programs, we aim to enable our team to become well-rounded, adaptable, and highly skilled researchers. We believe this commitment to professional development is essential to our success and allows us to deliver top-quality results for our clients. #sugataresearch #marketresearch #training #personaldevelopment #collaboration #skills #projectmanagement

Have you ever heard of the Japanese concept of goro awase (語呂合わせ)? If you imagine replacing numbers with words that have similar sounds, that's goro awase! Numbers in Japanese have different pronunciations depending on the context, allowing you to create phrases that mean something else entirely. This technique is used to make puns, to help remember dates and phone numbers and it is also widely used in marketing. For example, 39 with 3 pronounced "san" and 9 "kyu", sounds like "sankyuu" which is a Japanese way to say "thank you"! Establishing special days through goro awase is also very common. One example is Natto Day on July 10th (from our previous post) which came about because 7 (July is the seventh month of the year) can be pronounced "na" and 10 can be pronounced "to", so together it sounds like "natto". Look out for more goro awase in our future LinkedIn posts! #sugataresearch #marketresearch #Japan #Japanese #numbers #Japaneseculture #pun

Have you ever tried natto? It's a traditional Japanese food made from fermented soybeans that is famously stinky but considered delicious by those who enjoy it. In celebration of Natto Day on July 10th, we asked our Sugata colleagues whether they are natto "ha" (fans of natto) or not. We are thrilled to share that the majority of our Sugata colleagues are fans of natto with an impressive 70% voting that they love it! ❤ Do you love natto or is it something that you can't stand? Let us know in the comments below! Find out why Natto Day was celebrated yesterday in our next post! #sugataresearch #marketresearch #natto #soybeans #Japanesefood #Japan #poll