Vertika Nigam

Working in the college's team of BAJA SAE (An event organised by SAE to build an ATV).

Prad Automotive had an outdated website, built on old technology. Its eCommerce system didn’t work, and ultimately visitors used to message them on WhatsApp to ask their queries about specific products. They clearly had a demand. But handling every eCommerce activity manually is a herculean job, with marginal ROI.

The company approached us to redesign its eCommerce website in order to establish its brand identity & user experience, get found easily by its audience, and improve its sales… Show more

Prad Automotive had an outdated website, built on old technology. Its eCommerce system didn’t work, and ultimately visitors used to message them on WhatsApp to ask their queries about specific products. They clearly had a demand. But handling every eCommerce activity manually is a herculean job, with marginal ROI.

The company approached us to redesign its eCommerce website in order to establish its brand identity & user experience, get found easily by its audience, and improve its sales numbers. The team was managing everything manually, and so was super exhausted leading to stagnant business revenue.

Our Solution - The Strategy & Work

Marketing consultation & revenue growth strategies to scale & automate B2B operations. Additionally omnichannel B2C eCommerce store for brand establishment.

We started by segregating their audience types into B2B and Retail. From this point, each and every element of their business transformed into two – their websites, marketing methods, messages, user journeys, sales funnels, and even the expected user actions.

Their main HQ website was built on WordPress and the retail website on Shopify. Because of the nature of these products, the target audience is quite specific, and their marketing and sales channels were also fixed.

To build the omnichannel sales and support system, we used a combination of tools and commerce strategy. Through the automated systems, they were able to recover 47% of the lost revenue on their website.

Outcomes & Results

Within 3 months of the launch of both websites, they ranked #1 on Google search results for top industry-relevant keywords. Their sales through the digital channel got to 600%, and all this happened without any ads.

And, if you look at the productivity of the team, they’ll tell you how easily they get orders, communicate with their customers and provide them with omnichannel support. Show less

RaySecur had great ideas, but their market reach was not enough to show their capability and get business. Marketing plays a vital role to showcase innovations and new technologies, especially in B2B. Then RaySecur decided to revamp its website and show the world the possibilities in the space of Security.

No tactics were working for them to convert visitors into customers because the right conversion elements were not in place on the website. Whatever leads would enter their system… Show more

RaySecur had great ideas, but their market reach was not enough to show their capability and get business. Marketing plays a vital role to showcase innovations and new technologies, especially in B2B. Then RaySecur decided to revamp its website and show the world the possibilities in the space of Security.

No tactics were working for them to convert visitors into customers because the right conversion elements were not in place on the website. Whatever leads would enter their system, were getting lost or leaked out. It happened because the path wasn’t clear – no marketing and sales funnel. Also, manual management of marketing, leads, and sales gave RaySecur team a hard time.

Our Solutions - The Strategy & Work
The first thing we did was restructure and redesign the website. This was followed by content structuring through content clusters, integration of marketing and sales process, and finally, marketing automation to nurture upcoming and existing leads.

For RaySecur, we created several email campaigns with relevant landing pages to reach out to possible leads. It helped them to gather engagement from the receivers. We designed every email sequence individually because we understand that each customer’s needs are different from others.

Your website is the mirror of your company. Everyone visits your website to explore your offerings in the first place. So, we rebuilt their website with the right content and optimized design. This process started with a website audit and ended with optimizing every element for conversion.

Outcomes & Results
125%+ increase in the quotation request and 321% leads to customers conversion

This was a complete transformation for RaySecur and it resulted not only in great numbers but also huge business opportunities. Raysecur was able to close 10+ deals with fortune 500 clients & governments. We centralized all contents in one location, which enabled the salespeople to find these resources quickly. Show less

Printrove has always had a great product team. However, it had a huge challenge to provide its customers the ease of doing business. Their old approach was not working as it is a SaaS company that also manufactures its products. It was a complex business situation considering the lack of strategy and the processes. They had an old-school website that didn’t attract the right prospects, low weekly signups, and a bad pricing strategy

Solution

We helped this B2B dropshipping platform… Show more

Printrove has always had a great product team. However, it had a huge challenge to provide its customers the ease of doing business. Their old approach was not working as it is a SaaS company that also manufactures its products. It was a complex business situation considering the lack of strategy and the processes. They had an old-school website that didn’t attract the right prospects, low weekly signups, and a bad pricing strategy

Solution

We helped this B2B dropshipping platform relaunch its online presence through its fresh & modern website and nailed it. It happened by successfully tapping into the untouched platforms and involving the in-house non-marketing team in the process.

We built a clean and light B2B website in terms of design, flow, and content and established their inbound marketing from scratch.

A complete marketing message makeover, easy website navigation to increase signups, B2B marketing setup with inbound, CRM, integration hacking, and building the resources and knowledge base for their customers and prospects/

After a year of doing inbound, we did a thorough content audit of each and every piece of content ever created in their company to find opportunities for growth and plan the next steps.

Printrove’s approach became all about educating its prospects and customers, through automated lead nurturing system, email marketing, enterprise sales enablement, and niche resources development.

Outcomes & Results

From 1,000 to 15,000 sessions per month with a $0 ad budget and a massive 300% increase in lead generation.

Behind a successful marketing campaign that ultimately brings revenue, there must be a great sales team. Printrove’s team delivered more than expected and we together made it. Previously they were getting 3-5 leads in a week, and now they are able to get 5-10 leads every day. That’s the power of inbound. If you have patience, and commitment to stick to one path keeping space for experiments, inbound is for your business. Show less

Repair Pricer was an impressive real estate platform solution (now acquired!!) that literally created a new category in their industry. Their marketing needed to stop being basic! Time to scale.

Having no B2B marketing team, there was no effective way for fast and sustainable growth for them. But they needed fast growth. Their audience needed that more. It was difficult to strategize and bring any ideas to life as they were missing out on marketing technology.

Website built on old… Show more

Repair Pricer was an impressive real estate platform solution (now acquired!!) that literally created a new category in their industry. Their marketing needed to stop being basic! Time to scale.

Having no B2B marketing team, there was no effective way for fast and sustainable growth for them. But they needed fast growth. Their audience needed that more. It was difficult to strategize and bring any ideas to life as they were missing out on marketing technology.

Website built on old technology was causing low engagement and conversions on all channels. There was no tracking system of customer interaction to report on a single dashboard. Overall, quite unstable and low customer retention.

Solutions

Since both – the strategy and the tech stack – were missing, we had to start from square one.

Started with baby steps by onboarding them over to HubSpot, strategizing, & building their new website with a new design structure and multiple customer journeys.

Highlights:

Website built on a fresh sitemap and wireframe, using the latest tools and technologies
Intricate segmentation of the audience that helped in building highly specific campaigns
Established and improved alignment of the new B2B marketing and sales teams
Systems set up to stop any lead leakage from the sales pipelines
Targeted and improved outbound, and inbound & ABM partnerships
Well-planned and well-executed automation for every possible instance that saved time and monitored growth
Advanced methods of integration to keep up with the audience’s needs and the latest trends

Results

A humongous 700% increase in lead-to-customer conversions. The RepairPricer team now has a well-organized marketing system, along with a sales system having multiple channels.

1770.8% increase in no. of meetings booked compared to the previous year
Exponential retention of the existing and growing customers
99% positive feedback from the customers who simply love them Show less