Dynamic visual identity

New visual identity of Bordeaux Metropole. An opportunity to examine the generative visual identities.

Agency: Reynolds and ReynerClient: POM POM Los AngelesPackaging Contents: LingerieLocation: Ukraine, USAPOM POM – Modern and stylish lingerie brand from Los AngelesPOM POM is A Modern and sty…

the ontario college of art and design has a new identity designed by bruce mau design. the new scheme is based on the iconic windows of will alsop's 'sharp centre for design'.

New visual identity of Bordeaux Metropole. An opportunity to examine the generative visual identities.

We developed a brand strategy and visual identity for UNIE, a multi-specialist Madrid-based university blossoming in Spain’s dynamic economic capital, by continuously adapting its syllabus to prepare professionals for the 21st century and its evolving professional needs. To fully understand the university’s context, goals, and challenges, we immersed ourselves in a thorough category benchmarking exercise […]

Master thesis by Emanuel Jochum (ejochum.com) about how flexible design systems turn brands into dynamic visual identities (May 2013) Dynamic Branding will be re-launched in 2018 as a research project about brand strategy from a design perspective, including interviews, inspiration and best practice cases. Stay tuned at ejochum.com

Pentagram has partnered with The National Women's History Museum to create a new dynamic visual branding system. The new branding is elegant and contemporary and can grow with the institution for years to come. This new identity coincides with the institution's 25th anniversary, just as the Museum is introducing its first physical presence in exhibitions and programs in Washington, DC, in 2022. This new identity from Paula Scher and her team at Pentagram is just further proof

This visual book looks into design systems for living brand identities that can change in colour, pattern or shape. These identities often follow a system created by the designer but are sometimes created by data which is not controlled by the designer. These open identities generate new versions of themselves by external data feeds. The identity of the weather company, for example, is fuelled by the ever-changing weather conditions in real time.

Since 1988, Aktuel has positioned itself as one of the key players in the rental of furniture, tableware and food equipment for events. The figures: 140 employees, 3 locations, 20,000m² of stock, 60 delivery vehicles, and an incalculable number of equippe…

It is fair to say that rebrands of music organisations, of which there have been a number in the past few years, have benefitted from the recent explosion of graphic design into the world of sound and motion. Music has always inspired other forms of art, but these new digital tools are uniquely suited for ...