DEBIDO A TAREAS DE MANTENIMIENTO DEL SERVIDOR, EL AUTOARCHIVO SE HA DESHABILITADO TEMPORALMENTE. ROGAMOS DISCULPEN LAS MOLESTIAS.
Artículo
Gender roles in social network sites from generation Y
Autor/es | Rondán Cataluña, Francisco Javier
Sanz Altamira, Borja Peral Peral, Begoña |
Departamento | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) |
Fecha de publicación | 2017 |
Fecha de depósito | 2020-05-05 |
Publicado en |
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Resumen | One of the fundamental and most commonly used communication tools by the generation Y or Millennials are online social networks. The first objective of this study is to model the effects that exercise social participation, ... One of the fundamental and most commonly used communication tools by the generation Y or Millennials are online social networks. The first objective of this study is to model the effects that exercise social participation, community integration and trust in community satisfac-tion, as an antecedent of routinization. Besides, we propose as a second objective checking if gender roles proposed to underlie the different beha-viors that develop social network users. An empirical study was carried out on a sample of 1,448 undergraduate students that are SNS users from Generation Y. First, we applied a structural equation modeling approach to test the proposed model. Second, we followed a methodology using a scale of masculinity and femininity to categorize the sample obtaining three groups: feminine, masculine, and androgynous. |
Cita | Rondán Cataluña, F.J., Sanz Altamira, B. y Peral Peral, B. (2017). Gender roles in social network sites from generation Y. Journal of Technology Management & Innovation, 12 (4) |
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