Abstract: This study investigates two trust building models - Mayer's factor-based model, and McKnight's process-based model of trust formation.

This study critically outlines the two different models of trust formation and adapts them for application in an online environment, and raises a number of�...

This study investigates two trust building models - Mayer?s Factor-Based model, and McKnight?s Process-Based model of trust formation.

Jan 15, 2015 � This study investigates two trust building models - Mayer's factor-based model, and McKnight's process-based model of trust formation.

Abstract: This study investigates two trust building models - Mayer's factor-based model, and McKnight's process-based model of trust formation.

This study investigates two trust building models - Mayer's factor-based model, and McKnight's process-based model of trust formation.

This study investigates two trust building models - Mayer's Factor-Based model, and McKnight's Process-Based model of trust formation.

This study experimentally investigates the effects of vendor-specific guarantees and customer reviews (1) on the formation of initial consumers'�...

This research examines how unobservable product quality and information value can be signaled by third-party organization (TPO) endorsement.

Here we report on a cross-cultural validation of an Internet consumer trust model. The model examined both antecedents and consequences of consumer trust in a�...