Product strategy

Of course, I am talking about the size of the market, a key variable to understand the potential of a project. But calculating it is not easy: it is difficult to find data and there are several ways…

A marketing expert shares the signs that reveal a text was generated by ChatGPT.

This sketch shows some of the milestones of how product development processes have evolved. While it is a simplified view of the evolution, it highlights the most important factors. The most…

A go-to-market strategy is what's going to help you catapult your new product into the hands of buyers, and we've got the examples + templates you need.

IdemoLab bridges the gaps between new hardware technologies, design thinking and business development

If you are a content strategist — in job title, project role, or just in your heart — your job at every point of the process is to facilitate understanding. You might: Even a solo practitioner conducting a content inventory is doing so to increase their own understanding. Content strategists are responsible for facilitating understanding …

Some content marketing metrics are easy to find. For others you really have to dig. This chart shows 37 content marketing metrics to track, sorted from least to most important, from social followings to bank accounts.

In this article, I will explain how you can sell anything to anyone just by changing a few words with the Framing Effect. (Examples Included)

NPD -- NEW PRODUCT DEVELOPMENT

The unique selling proposition or unique selling point (USP) is something that differentiates your products and services from that