Harrods packaging

Smith &+ Village’s designs for Harrods’ own brand confectionery are sitting pretty in the London store’s revamped Chocolate Hall. Thick glossy inks, shots of neon and reflective foils are used masterfully in luxury packaging to seduce shoppers in the redesigned historic space.

As unsanctioned permutations began to creep into the brand identity of the world’s most famous department store, new brand guidelines were necessary to guard the visual consistency and reputation of Harrods. The comprehensive manual we created covered the core brand and related applications, instilling more purity as well as confidence by removing the word “Knightsbridge” from the main logotype. After all, there is only one Harrods.

Home to over 3,000 brands, shop designer fashion and accessories, luxury beauty, fine jewellery and watches, food, furniture and more – in-store and online.

If online retail put pressure on brick and mortar retail to create winsome experiences, the pandemic turned that pressure up to eleven. Fortunately for Harrods, the world-famous luxury department store, immersive shopping experiences are part of their DNA. And we’re a big fan of the rebranding and packaging that Smith &+ Village (no, that’s not […]

Tried and tested at home, here are the best Christmas crackers of 2024, from M&S to Hotel Chocolat, with not a plastic moustache in sight

Illustrations created for the Easter 2024 products, packaging, and displays in Harrods Food Hall: a ribboned rabbit, imaginative botanicals, and fluttering bees and butterflies.

Harrods @harrods [https://www.harrods.com/en-gb/].

Harrods department store in Knightsbridge, London, needs no introduction. With over 3,000 employees working for the historic store, their most successful staff are rewarded at an annual event that celebrates the company’s top 100 sales people – the Harrods 100. Made Thought were commissioned to design a unique promotional bag for the event and invited […]