Flywheel design

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Flywheel Marketing, Ambush Marketing, Jim Collins, Buzz Marketing, Sustainable Marketing, 1984 Book, Green Marketing, Multichannel Marketing, Relationship Marketing

Flywheel marketing was first introduced in 2001 by Good to Great author Jim Collins, who likened the strategy to a flywheel. For those unaware, a flywheel is a mechanical device designed to store rotational energy in an efficient way. It can be difficult to spin at first, but once momentum is built, the flywheel can perpetuate its own motion and spin by itself. Flywheel marketing has become a critical component of growth for platform business models.

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