Like the marketing the 'It Girl' Lifestyle another trend Rolla's Jeans utilises is collaborations. The brand has released mutiple collabs, working together with a celebrity or influencer on product design & campaign. Elevating the brand's signiture silhouettes, to exclusive colours or prints creating a limited edition product. Consumer's appeal for collabs is owning an exclusive product that won't be manufactured again & supporting the collaborator they admire & love.
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