Pur (brand)

PŪR (pronounced as "pure") is a division of Procter & Gamble (P&G) that produces PŪR Water products. Pur products include water filter faucet mounts, pitchers, side taps, dispensers, coolers, and filtration systems for Kenmore refrigerators of Sears Holdings Corporation.

The PŪR brand was created and products invented by Minneapolis-based Recovery Engineering, Inc., which was sold to P&G in 1999 for approximately US$213 million. Outdoor products under the PŪR brand were sold to Katadyn USA and the Minneapolis manufacturing plant for all PŪR products was closed in 2004. P&G maintained the household products and continues to manufacture and sell them.

PŪR now distributes its products to various countries as a form of humanitarian aid.

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