Kantar Media Philippines: Difference between revisions

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Kantar Media Research Philippines (formerly known as Kantar/TNS Philippines, popularly called Kantar Media Philippines or simply Kantar Media), is a market research firm in the Philippines specializing in broadcast media. Kantar Media is responsible for audience measurement of television ratings for the entire Philippines.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represents one hundred percent (100%) of the total Philippine TV viewing population.^[2] The panel reports on 7 sectors namely National Capital Region, Suburbs, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao. Suburbs consists of 4 provinces namely Bulacan, Cavite, Laguna, and Rizal.

On January 2009, Kantar Media officially released its national television audience measurement data in the Philippines via Taylor Nelson Sofres (TNS) Media, a subsidiary of Kantar Group.

On February 2009, Kantar Group merged TNS with Kantar Media Research International and now called Kantar Media.

On June 2012, Kantar Media launched its Mega Manila TV Advertising Expenditure Service, which is seamlessly integrated with its audience measurement service through Infosys+, which provides faster access to information and integrates data from timeblocks, programmes and advertisements into a single analysis to serve the leading local and regional broadcast networks, advertising agencies and media planners. Furthermore, Kantar Media also provides custom media research services for radio, print, and digital media.^[3]

On November 2012, according to one online poll, Kantar Media is the most trusted TV ratings provider in the Philippines (despite the current accusation that there is a negotiation between ABS-CBN and Kantar Media)^[4]

Kantar Media became the official radio survey partner of the Radio Research Council (RRC) and Kapisanan ng mga Brodkaster ng Pilipinas (KBP) in December 2014, covering 53 cities in the Philippines.^[5]

Current subscribers of Kantar Media Philippines are ABS-CBN Corporation, PTV, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas while the pan-regional networks subscribed to Kantar Media Philippines include CSM Media Inc., Fox International Channels, Star HK, Discovery Channel, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.