Teleflora: Difference between revisions
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==History== |
==History== |
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Teleflora, LLC is a clearing-house for transmitting and processing floral orders to customers throughout the United States and internationally. Teleflora, LLC was formerly known as Telegraph Delivery Service and was founded in 1934(1) by Edwin S. Douglas. Privately owned since 1979 by husband and wife, Lynda (http://en.wikipedia.org/wiki/Lynda_Resnick) and Stewart Resnick, the company has 3,000 employees worldwide in 20 countries. With approximately 19,000 member florists, it is the largest privately held flowers-by-wire service in the world (2). Headquartered in Los Angeles, California, Teleflora is a division of Roll Global (http://en.wikipedia.org/wiki/Roll_Global) that includes the sister brands of Fiji Water, Pom Wonderful, Paramount Citrus, Paramount Farms, Justin Vineyards and Winery. |
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Headquartered in [[Los Angeles]], California, it offers what it describes as florist-to-florist clearinghouse services; these enable sale and delivery of eligible products to be independent of one another.<ref name=TelefloraPR>[http://www.teleflora.com/pr42.asp Teleflora Launches Dove POS 4.0, Teleflora Website, Teleflora.com], retrieved on: 18 August 2009</ref> Acquisition activity has taken place at Teleflora in recent years.<ref name=myteleflora>[http://www.myteleflora.com/MyTeleflora/TemplateExtendedForNonMembers.aspx?MPB1=1277&HI=1276&SNID=281 Tom Butler, Chairman, MyTeleflora Website, MyTeleflora.com] retrieved on: 04 June 2007</ref> Teleflora claims approximately 20,000 member florists throughout the U.S. and Canada, and 20,000 affiliated florists outside North America.<ref name=teleabout>[http://www.teleflora.com/abouttf.asp#abouttf About Teleflora, Teleflora Website, Teleflora.com], retrieved on 04 June 2007</ref> |
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[http://www.teleflora.com/abouttf.asp#abouttf About Teleflora, Teleflora Website, Teleflora.com], |
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Teleflora grew considerably to become the largest floral wire service company due to their acquisition of Redbook Florist Services, headquartered in Paragould, Arkansas in 1997. Prior to the Redbook acquisition, Teleflora was a relatively small player in the wire service field. |
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===Controversial advertising=== |
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| ⚫ | Teleflora ran a controversial advertisement during the [[2011 Super Bowl]] featuring [[Faith Hill]]; in it, a man sends flowers to his girlfriend with the message "Dear Kim, your [[breasts|rack]] is unreal".<ref name="rack">{{cite web|url=http://stlouis.sbnation.com/2011/2/6/1979041/super-bowl-commercials-faith-hills-flowers-nice-rack|title=Super Bowl Commercials: Faith Hill's Flowers, "Nice Rack"}}</ref> |
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| ⚫ | Teleflora ran a controversial advertisement during the [[2011 Super Bowl]] featuring [[Faith Hill]]; in it, a man sends flowers to his girlfriend with the message "Dear Kim, your [[breasts|rack]] is unreal".<ref name="rack">{{cite web|url=http://stlouis.sbnation.com/2011/2/6/1979041/super-bowl-commercials-faith-hills-flowers-nice-rack|title=Super Bowl Commercials: Faith Hill's Flowers, "Nice Rack"}}</ref> |
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In 2012, Teleflora ran a similar Super Bowl campaign, this time with model [[Adriana Lima]].<ref name="Lima">{{cite web|url=http://adage.com/article/special-report-super-bowl/teleflora-s-super-bowl-spot-give-flowers-laid/232503/|title=Teleflora's Super Bowl Spot: Give Flowers, Get Laid}}</ref> |
In 2012, Teleflora ran a similar Super Bowl campaign, this time with model [[Adriana Lima]].<ref name="Lima">{{cite web|url=http://adage.com/article/special-report-super-bowl/teleflora-s-super-bowl-spot-give-flowers-laid/232503/|title=Teleflora's Super Bowl Spot: Give Flowers, Get Laid}}</ref> |
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http://books.google.com/books?id=H7G3ie8Xf_oC&pg=PT254&lpg=PT254&dq=telegraph+delivery+service+tds+founded+1934&source=bl&ots=-7UEsbcSzS&sig=AOC-8GpkHAcFwX378tH4YustQ5Y&hl=en&ei=w3qwTvz3Gqb0sQKAobHnAQ&sa=X&oi=book_result&ct=result&resnum=2&ved=0CCEQ6AEwAQ#v=onepage&q=telegraph%20delivery%20service%20tds%20founded%201934&f=false |
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2. http://www.allbusiness.com/corporate-governance/116077-1.html |
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==References== |
==References== |
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Revision as of 21:14, 13 September 2012
 | This article may be unbalanced toward certain viewpoints. (February 2012) |
 | The topic of this article may not meet Wikipedia's general notability guideline. (March 2010) |
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| Company type | Limited Company |
|---|---|
| Industry | Retail |
| Founded | 1935 |
| Headquarters | Los Angeles, California |
| Products | Flowers |
| Website | www.teleflora.com |
Teleflora is a floral wire service company which brokers orders to local florists for delivery.[1]
History
Teleflora, LLC is a clearing-house for transmitting and processing floral orders to customers throughout the United States and internationally. Teleflora, LLC was formerly known as Telegraph Delivery Service and was founded in 1934(1) by Edwin S. Douglas. Privately owned since 1979 by husband and wife, Lynda (http://en.wikipedia.org/wiki/Lynda_Resnick) and Stewart Resnick, the company has 3,000 employees worldwide in 20 countries. With approximately 19,000 member florists, it is the largest privately held flowers-by-wire service in the world (2). Headquartered in Los Angeles, California, Teleflora is a division of Roll Global (http://en.wikipedia.org/wiki/Roll_Global) that includes the sister brands of Fiji Water, Pom Wonderful, Paramount Citrus, Paramount Farms, Justin Vineyards and Winery. About Teleflora, Teleflora Website, Teleflora.com,
Teleflora ran a controversial advertisement during the 2011 Super Bowl featuring Faith Hill; in it, a man sends flowers to his girlfriend with the message "Dear Kim, your rack is unreal".[2]
In 2012, Teleflora ran a similar Super Bowl campaign, this time with model Adriana Lima.[3]
2. http://www.allbusiness.com/corporate-governance/116077-1.html