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==Awards==
==Awards==
In May 2010, less than two months after the products went on sale, SimplySiti received "The Best Halal Product" in the Cosmetic category by ''Halal Journal Magazine''.<ref>{{cite web|title=SimplySiti Terima Anugerah Produk Halal Terbaik |url=http://mstar.com.my/hiburan/cerita.asp?file=/2010/5/29/mstar_hiburan/20100528193655&sec=mstar_hiburan|language={{ms icon}}|author=Mohd Al Qayum Aziz|date=May 29, 2010|work=Mstar Online| accessdate = 2010-10-31}}</ref> In January 2011, the brand received its second award, from The BrandLaureate - Small and Medium Enterprises Chapter Awards (The BrandLaureate - SME's Chapter Awards) for "Most Promising Brand".<ref name="Siti Nurhaliza Terima Pengiktirafan BrandLaureate">{{cite web|title=Siti Nurhaliza Terima Pengiktirafan BrandLaureate|url=http://www.gua.com.my/hiburan/berita-hangat/Siti_Nurhaliza_Terima_Pengiktirafan_BrandLaureate.html|language={{ms icon}}|author=SultanMuzaffar|date=January 12, 2011|work=Gua.com.my| accessdate = 2011-01-11}}</ref>
In May 2010, less than two months after the products went on sale, SimplySiti received "The Best Halal Product" in the Cosmetic category by ''Halal Journal Magazine''.<ref>{{cite web|title=SimplySiti Terima Anugerah Produk Halal Terbaik |url=http://mstar.com.my/hiburan/cerita.asp?file=/2010/5/29/mstar_hiburan/20100528193655&sec=mstar_hiburan|language={{ms icon}}|author=Mohd Al Qayum Aziz|date=May 29, 2010|work=Mstar Online| accessdate = 2010-10-31}}</ref> In January 2011, the brand received its second award, from The BrandLaureate - Small and Medium Enterprises Chapter Awards (The BrandLaureate - SME's Chapter Awards) for "Most Promising Brand"<ref name="Siti Nurhaliza Terima Pengiktirafan BrandLaureate">{{cite web|title=Siti Nurhaliza Terima Pengiktirafan BrandLaureate|url=http://www.gua.com.my/hiburan/berita-hangat/Siti_Nurhaliza_Terima_Pengiktirafan_BrandLaureate.html|language={{ms icon}}|author=SultanMuzaffar|date=January 12, 2011|work=Gua.com.my| accessdate = 2011-01-11}}</ref>


==References==
==References==

Revision as of 18:21, 24 October 2011

SimplySiti Sdn. Bhd.
Company typePrivate
IndustryCosmetics, personal care
FoundedKuala Lumpur, Malaysia (March 30, 2010)[1]
FounderSiti Nurhaliza
HeadquartersKuala Lumpur, Malaysia
Key people
Siti Nurhaliza (President)[2]
Datuk Khalid Mohd Jiwa (Co-President)[2]
Datuk Normaziah Sheikh Mohamed[3]
P.Y. Wong[3]
Websitesimplysiti.com.my

SimplySiti Sdn. Bhd., known as SimplySiti is a cosmetic line founded by a Malaysian artiste, Siti Nurhaliza in March 2010 with the headquarter in Kuala Lumpur, Malaysia.

History

Siti Nurhaliza during the launching of new red lipstick colours on September 30, 2010.

Launched in early 2010, SimplySiti is Siti Nurhaliza's second attempt to participate in a business industry after her first trial with her CTea came to a dead end,[3] and the production of her branded tea was stopped in March to focus more on SimplySiti.[5] With the help of her husband, Datuk Seri Khalid Mohd Jiwa and two others business partners, she ventured into the cosmetic industry after two years of research with AC Nielsen to study the market and target customers.[4] The cosmetics are produced in Korea.[4] with the incorporation of nanotechnology.[6] Before being released into the market, SimplySiti received Halal status from Jabatan Kemajuan Islam Malaysia (JAKIM) officials who visited the factory in Korea to inspect every aspect of the production with strict regulations to ensure the products are Halal.[3] Many of the products, especially her lipstick range released bear the names from her singles' and albums' titles.[4][2] Marketing strategies include availability of the products over 200 Watsons, Guardian and Jusco outlets throughout Malaysia,[2] with its first kiosk at the JB Sentral in Johor Bahru[7] and there are plans for promoting the products to Brunei, Indonesia, Singapore and Middle East countries.[2]

In July, Siti signed a contract a British toiletries company, Standard Soap for producing SimplySiti new products such as shampoo, anti-perspirant and other toiletries for release in February 2011, which could worth up to £5 million for the first three to four years.[8]

A limited gold edition of SimplySiti products with her signature was released in late August especially for Hari Raya Aidilfitri[9] and a month later, a new collection known as "SimplySiti Glam Red" was released with five new hues for the lipstick collection.[10]

Siti Nurhaliza performing during SimplySiti promotion tour at The Spring, Kuching on June 6, 2010.

Promotion

Siti was personally involved with the promotion of the products including starring in the product's television commercials and touring malls around Malaysia where she also released a theme song for the SimplySiti products, Rahsiaku Kini Milikmu (It Used To Be My Secret, Now It's Yours).[4][11]

Awards

In May 2010, less than two months after the products went on sale, SimplySiti received "The Best Halal Product" in the Cosmetic category by Halal Journal Magazine.[12] In January 2011, the brand received its second award, from The BrandLaureate - Small and Medium Enterprises Chapter Awards (The BrandLaureate - SME's Chapter Awards) for "Most Promising Brand"[13] and on October 8, she received another award for SimplySiti, UDC Business Award 2011, for category of, "UDC Best Upcoming Cosmetic Product".[14]

References

  1. ^ Shazryn Mohd. Faizal (March 31, 2010). "Siti bergelar ahli perniagaan". Utusan Malaysia Online (in Template:Ms icon). Retrieved 2010-10-31.{{cite web}}: CS1 maint: unrecognized language (link)
  2. ^ a b c d e "Singer shares her beauty secrets with SimplySiti brand". New Straits Time Sunday. Digital Collections DC5: Text Archive. May 16, 2010. Retrieved 2010-10-31.
  3. ^ a b c d Shazryn Mohd. Faizal (April 9, 2010). "SimplySiti bukti kesungguhan Siti". Utusan Malaysia Online (in Template:Ms icon). Retrieved 2010-10-31.{{cite web}}: CS1 maint: unrecognized language (link)
  4. ^ a b c d e "SimplySiti bukan lagi rahsia". Utusan Malaysia Online (in Template:Ms icon). April 11, 2010. Retrieved 2010-10-31.{{cite web}}: CS1 maint: unrecognized language (link)
  5. ^ Hartati Hassan Basri (June 9, 2010). "Saya sendiri gunakannya". Harian Metro (in Template:Ms icon). Digital Collections DC5: Text Archive. Retrieved 2010-10-31.{{cite web}}: CS1 maint: unrecognized language (link)
  6. ^ "Siti Hampir Putus Asa Di Korea". mStar Online (in Template:Ms icon). April 2, 2010. Retrieved 2010-10-31.{{cite web}}: CS1 maint: unrecognized language (link)
  7. ^ "Rawatan untuk semua jenis kulit". Harian Metro (in Template:Ms icon). Digital Collections DC5: Text Archive. May 20, 2010. Retrieved 2010-11-06.{{cite web}}: CS1 maint: unrecognized language (link)
  8. ^ "Standard Soap is a hit with Malaysian superstar Siti". Thisisbusiness.co.uk. July 27, 2010. Retrieved 2010-10-31.
  9. ^ Budiey Isma (September 2, 2010). "10 Fakta Menarik Projek Terbaru Siti Nurhaliza untuk SimplySiti". Sensasi Selevriti (in Template:Ms icon). Retrieved 2010-11-06.{{cite web}}: CS1 maint: unrecognized language (link)
  10. ^ "SimplySiti Muncul Dengan Gincu Rona Merah!". Murai.com.my (in Template:Ms icon). October 1, 2010. Retrieved 2010-11-06.{{cite web}}: CS1 maint: unrecognized language (link)
  11. ^ "SimplySiti, kemunculan Siti Nurhaliza tarik lebih 2,000 pengunjung". Utusan Malaysia Online (in Template:Ms icon). April 12, 2010. Retrieved 2010-10-31.{{cite web}}: CS1 maint: unrecognized language (link)
  12. ^ Mohd Al Qayum Aziz (May 29, 2010). "SimplySiti Terima Anugerah Produk Halal Terbaik". Mstar Online (in Template:Ms icon). Retrieved 2010-10-31.{{cite web}}: CS1 maint: unrecognized language (link)
  13. ^ SultanMuzaffar (January 12, 2011). "Siti Nurhaliza Terima Pengiktirafan BrandLaureate". Gua.com.my (in Template:Ms icon). Retrieved 2011-01-11.{{cite web}}: CS1 maint: unrecognized language (link)
  14. ^ Ell (October 24, 2011). "Dato' Siti Nurhaliza & Hatta Dolmat Terima Anugerah Berprestij, 'UDC Business Award 2011′". OhBulan (in Template:Ms icon). Retrieved 2011-10-25.{{cite web}}: CS1 maint: unrecognized language (link)
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