Holden Outerwear: Difference between revisions
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{{Infobox company |
{{Infobox company |
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| company_name = '''Holden, LLC''' |
| company_name = '''Holden, LLC''' |
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| company_type = [[Privately held company|Private]] |
| company_type = [[Privately held company|Private]] |
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| foundation = 2002 |
| foundation = 2002 |
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| location = [[Portland, Oregon]] |
| location = [[Portland, Oregon]] |
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| industry = [[Fashion]] and [[Snowboarding]] |
| industry = [[Fashion]] and [[Snowboarding]] |
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| products = Outerwear and Streetwear |
| products = Outerwear and Streetwear |
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==References== |
==References== |
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==External links== |
==External links== |
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Revision as of 17:14, 14 February 2011
 | The topic of this article may not meet Wikipedia's notability guidelines for companies and organizations. (April 2010) |
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| Company type | Private |
|---|---|
| Industry | Fashion and Snowboarding |
| Founded | 2002 |
| Headquarters | Portland, Oregon |
| Products | Outerwear and Streetwear |
| Website | http://www.holdenouterwear.com |
Holden Outerwear is a manufacturer of jackets and pants for use in snowboarding. Based in Portland, OR, Holden is owned by professional snowboarder Mikey LeBlanc and designer Scott Zergebel.
History
Holden was launched in 2002 by LeBlanc and Zergebel under the wings of Earth Products, a subsidiary of K2 Sports and the larger Jarden Corporation. In 2007, Holden severed ties with Earth Products and became an independent company.[1] Holden acquired its name from the protagonist of JD Salinger's novel Catcher in the Rye, Holden Caulfield. Holden's character represented a youthful revolt to the ordinary which LeBlanc felt portrayed an aesthetic for the collection.[2] In order to keep the youthful revolt going, Party Time Nate[3] was hired as the brand's official mascot.
Collection
Holden uses eco-friendly fabrics in technical jackets. In 2006, Holden won an award from the Worth Global Style Network for its development of a fabric made of hemp and recycled plastic bottles that is both waterproof and breathable.[4] Holden also partners with Schoeller Technologies to use their patented eco-friendly C change fabrics. The fabric won the 2006 Frost & Sullivan Award for Product Innovation of the Year.[5]
Team Riders
Holden supports a number of team riders.
- Nate Cole
- Gus Engle
- Laura Hadar
- Marie Hucal
- Mikey LeBlanc
- Matty Ryan
- Darrell Mathes
- Laurent Nicolas-Paquin
- Scotty Wittlake
- Andy Wright
- Cale Zima
Video
In 2009, LeBlanc and Holden team rider Darrell Mathes along with others, founded the video production company Videograss.[6] The debut film, also titled Videograss, features the riding of the Holden team. The second video, titled Bon Voyage,[7] is scheduled to premiere in fall of 2010. Prior to Videograss, LeBlanc owned the now defunct Kidsknow productions.[8] The two films released under Kidsknow, Burning Bridges and Love/Hate were inherently tied to the Holden team. Love/Hate featured female rider Priscilla Levac, who won best female snowboarder of the year in 2005.[9]
References
- ^ http://portland.bizjournals.com/portland/stories/2008/03/03/story2.html
- ^ http://snowboarding.transworld.net/1000021852/news/startups-holden/
- ^ http://www.yobeat.com/2009/09/28/party-time-product-reviews-outerwear-part-1/
- ^ http://www.portlandtribune.com/features/story_2nd.php?story_id=121097455300434100
- ^ http://www.prnewswire.co.uk/cgi/news/release?id=186515
- ^ http://espn.go.com/action/snowboarding/blog/_/post/4830440
- ^ http://snowboarding.transworld.net/1000127434/featuresobf/videograss-bon-voyage-teaser/
- ^ http://www.snowboardcanada.com/Blogs/post/44/One-Hand-Clapping-Videograss-Reviewed
- ^ http://expn.go.com/expn/athletes/bio?id=3842