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:''This article is about the U.S. television block of programming on [[Nickelodeon (TV channel)|Nickelodeon]]. For the [[United Kingdom|British]] channel, see [[Nick Jr. (UK)]] and for the [[Australian]] channel, see [[Nick Jr. Australia]].
Nick jr. launched in 1988.
{{Infobox Network |
network_name = Nick Jr. ||
network_logo = [[Image:Nick jr logo.jpg]]|
country = [[United States]]|
network_type = [[Cable television|Cable]] [[Television network|network]] ([[cartoon]]s), broadcast over [[Nickelodeon (TV channel)|Nickelodeon]] |
available = National|
owner = [[MTV Networks]] ([[Viacom]]) |
key_people = |
launch_date =[[April 1]], [[1979]] |
key_people = |
past_names = |
website = http://www.nickjr.com/ |
}}

'''Nick Jr.''' is part of the [[Nickelodeon (TV Channel)|Nickelodeon]] programming channel, seen on Nickelodeon weekday mornings from 8:30AM to 2PM ET. Summer hours may vary, with Nick Jr. starting as early as 9AM ET and ending as late as 1PM ET, depending on the time of the season and other shows scheduled. It is aimed at a [[preschool]]-age audience.

Programming during this block are generally seen without commercial interruption.

==History==
===Buildup===
Before 1979, many shows that might be associated with a preschool audience were broadcast on QUBE's Pinwheel channel, but were not specifically distinguished in their own programming block. Most preschool programs were shown roughly between the hours of 8 AM and 3 PM Eastern, which approximates the hours in which older children might be in school.<ref name="Nickelodeon May 1984">[http://daemen.edu/%7Eceagan/classicnick/1987.htm Nickelodeon programming listing from 5/1987]</ref>

===1979&ndash;1994===
By the start of 1979, when Pinwheel goes national, the ''Nick Jr.'' brand was in place and in use, with an approximate six hour portion of the Nickelodeon broadcast day, from 9 A.M. to 3 P.M. Eastern time.<ref name="Nick Jr. Premieres">[http://www.rugratonline.com/timepr90.htm 1979 Premiere of Nick Jr.]</ref>

The logo for the new Nick Jr. brand became a distinctive feature for the block. While Nickelodeon used a completely orange logo, Nick. Jr. used an orange 'Nick' and a light blue 'Jr', with the blue always smaller than the orange. The logo typically depicted a parent, or older sibling, and child, but varied in the shape or species (e.g. two rabbits, two simplified human figures, two trees), which remains in use today.

Until 1989, a former staple of the Nickelodeon lineup, ''[[Pinwheel (TV show)|Pinwheel]]'' was featured, and eventually replaced by ''[[Eureeka's Castle]]''. Much of the remaining time in the lineup, particularly early in this time period, was devoted to animated series, many of which were of foreign origin (''[[David the Gnome]]'', ''[[Noozles]]'', ''[[The Adventures of the Little Koala]]'', ''[[The Little Prince]]''). Programming in the vein of live action and puppeted preschool programming also appeared during this time.

===1994&ndash;2004===
There is evidence to suggest that the Nick Jr. brand was formalized in some way in 1994, despite the name being used ''before'' 1994<ref name="rec.arts.anime post from 1993">[http://groups.google.com/group/rec.arts.anime/msg/7a4a73f0f26eac43?dmode=source&output=gplain rec.arts.anime newsgroup post ID gate.2TkFXB1w165w@pil.UUCP; January 15, 1993]</ref>. Nickelodeon's own website states that Nick Jr. was "founded" in 1994<ref name="Nickelodeon history page">[http://www.nick.com/all_nick/everything_nick/history_home.jhtml Nick History, retrieved December 29, 2006]</ref>. This was also the year in which Nick Jr. introduced "Face", an animated, two-dimensional [[face]] that changed color throughout his segments and introduced or wrapped up shows and smaller variety pieces. Programming during this period included ''[[Allegra's Window]]'', ''[[Little Bear]]'', ''[[Gullah Gullah Island]]'', and ''[[The Busy World of Richard Scarry]]''. Face, in the context of its segments, was capable of materializing objects such as beach balls, scuba gear, space ships and stars, and of creating any number of foley sound effects including a signature three note "trumpet" noise used to lead up to the name ''Nick Jr.''.

===2004&ndash;present===
In the U.S., Nick Jr. has a new mascot named Piper, an [[opossum]]. Piper O'Possum, as the character is known, is also the daytime presenter of the British version of [[Nick Jr. (UK)|Nick Jr.]] and [[Nick Jr. 2]]. Piper is voiced by Allison Brustofski. On Nick Jr.'s British service, Piper is voiced by a British voice-over actor, with Allison's laugh. Piper O'Possum ends on Friday September 7th 2007 at 1:30PM Eastern/12:30PM Central before Max and Ruby.

There is a [[CD]] with music from Nick Jr. shows available titled ''Dance and Sing: The Best of Nick Jr.''

==CBS and Telemundo cross programming==
From [[2000]] to [[2002]] and from [[2004]] to [[2006]], Nick Jr. also ran a Saturday morning children's block for [[CBS]] entitled ''[[Nick Jr. on CBS]]'', featuring shows from the programming block. Between 2002 and 2004, it was part of the general ''[[Nick on CBS]]'' block, which also included programming from the main Nickelodeon channel. The block was replaced [[September 16]], [[2006]], when the [[DiC Entertainment|DiC]]-programmed ''[[KEWLopolis|KOL Secret Slumber Party on CBS]]'' began.

Until the fall of 2006, Spanish language US network [[Telemundo]] offered Nick Jr. programming in Spanish on Saturday and Sunday mornings, as part of the ''Nickelodeon en Telemundo'' block, which featured such shows as Rugrats and Dora the Explorer. In the fall of 2006, Nick programming was replaced with a Spanish-language version of [[NBC]]'s ''[[qubo]]'' block.

==Former and current slogans==
* "Nick Jr. Just For Kids!" (1979-1980)

* "Nick Jr. Always Fun" (1980-1981)

* "Nick Jr. Always Learning" (1981-1984)

* "Nick Jr. Wanna Play?" (1984-1987)

* "Nick Jr. Right at Home to You" (1987-1988)

* "Nick Jr. is Just for You!" (1988-1989)

* "Nick Jr. is only The Living Color!" (1989-1990)

* "The only the best of Nick Jr." (1990-1991)

* "Nick Jr. is Just for Me and You!" (1991-1992)

* "Nick Jr. Play and Sing Along with Us!" (1992-1993)

* "We Love Nick Jr!" (1993-1994)

* "Nick Jr. is Just for Me!" (1994-1995)

* "I Love Nick Jr!" (1995-1996)

* "It's the place for Nick Jr." (1996-1997)

* "10 days a Week of Nick Jr." (1997-1998)

* "Nick Jr. The World Is The Coolest Place!" (1998-1999)

* "Nick Jr. We Going to Play With You!" (1999-2000)

* "Nick Jr. Have the Jam!" (2000-2001)

* "Nick Jr. Let's Play!" (2001-2002)

* "Nick Jr. Play To Learn" (2002-2003)

* "Nick Jr. Play Along" (2003-2004)

* "Nick Jr. Play Along and Learn" (2004-2008)

* "Nick Jr. Love to Play" (2004-2007)

* "Nick Jr. It's the Party Jam!" (2005-2006)

* "We Want More Nick Jr!" (2006-2007)

* "Nick Jr. Play With Us" (2007-2008)

* "Nick Jr. 24-Hour-a-Day Playalong Entertainment" (2008-present)

==See also==
*[[List of programs broadcast by Nick Jr.]]

==External links==
*[http://www.nickjr.com/ Nick Jr.]

==References==
<references/>

{{Viacom}}

[[Category:Television channels and stations established in 1979]]
[[Category:Nickelodeon]]
[[Category:Television programming blocks]]
[[Category:Children's television]]

[[es:Nick Jr.]]
[[nl:Nick Jr.]]

Revision as of 23:23, 25 March 2008

This article is about the U.S. television block of programming on Nickelodeon. For the British channel, see Nick Jr. (UK) and for the Australian channel, see Nick Jr. Australia.
Nick Jr.
TypeCable network (cartoons), broadcast over Nickelodeon
Country
AvailabilityNational
OwnerMTV Networks (Viacom)
Launch date
April 1, 1979
Official website
http://www.nickjr.com/

Nick Jr. is part of the Nickelodeon programming channel, seen on Nickelodeon weekday mornings from 8:30AM to 2PM ET. Summer hours may vary, with Nick Jr. starting as early as 9AM ET and ending as late as 1PM ET, depending on the time of the season and other shows scheduled. It is aimed at a preschool-age audience.

Programming during this block are generally seen without commercial interruption.

History

Buildup

Before 1979, many shows that might be associated with a preschool audience were broadcast on QUBE's Pinwheel channel, but were not specifically distinguished in their own programming block. Most preschool programs were shown roughly between the hours of 8 AM and 3 PM Eastern, which approximates the hours in which older children might be in school.[1]

1979–1994

By the start of 1979, when Pinwheel goes national, the Nick Jr. brand was in place and in use, with an approximate six hour portion of the Nickelodeon broadcast day, from 9 A.M. to 3 P.M. Eastern time.[2]

The logo for the new Nick Jr. brand became a distinctive feature for the block. While Nickelodeon used a completely orange logo, Nick. Jr. used an orange 'Nick' and a light blue 'Jr', with the blue always smaller than the orange. The logo typically depicted a parent, or older sibling, and child, but varied in the shape or species (e.g. two rabbits, two simplified human figures, two trees), which remains in use today.

Until 1989, a former staple of the Nickelodeon lineup, Pinwheel was featured, and eventually replaced by Eureeka's Castle. Much of the remaining time in the lineup, particularly early in this time period, was devoted to animated series, many of which were of foreign origin (David the Gnome, Noozles, The Adventures of the Little Koala, The Little Prince). Programming in the vein of live action and puppeted preschool programming also appeared during this time.

1994–2004

There is evidence to suggest that the Nick Jr. brand was formalized in some way in 1994, despite the name being used before 1994[3]. Nickelodeon's own website states that Nick Jr. was "founded" in 1994[4]. This was also the year in which Nick Jr. introduced "Face", an animated, two-dimensional face that changed color throughout his segments and introduced or wrapped up shows and smaller variety pieces. Programming during this period included Allegra's Window, Little Bear, Gullah Gullah Island, and The Busy World of Richard Scarry. Face, in the context of its segments, was capable of materializing objects such as beach balls, scuba gear, space ships and stars, and of creating any number of foley sound effects including a signature three note "trumpet" noise used to lead up to the name Nick Jr..

2004–present

In the U.S., Nick Jr. has a new mascot named Piper, an opossum. Piper O'Possum, as the character is known, is also the daytime presenter of the British version of Nick Jr. and Nick Jr. 2. Piper is voiced by Allison Brustofski. On Nick Jr.'s British service, Piper is voiced by a British voice-over actor, with Allison's laugh. Piper O'Possum ends on Friday September 7th 2007 at 1:30PM Eastern/12:30PM Central before Max and Ruby.

There is a CD with music from Nick Jr. shows available titled Dance and Sing: The Best of Nick Jr.

CBS and Telemundo cross programming

From 2000 to 2002 and from 2004 to 2006, Nick Jr. also ran a Saturday morning children's block for CBS entitled Nick Jr. on CBS, featuring shows from the programming block. Between 2002 and 2004, it was part of the general Nick on CBS block, which also included programming from the main Nickelodeon channel. The block was replaced September 16, 2006, when the DiC-programmed KOL Secret Slumber Party on CBS began.

Until the fall of 2006, Spanish language US network Telemundo offered Nick Jr. programming in Spanish on Saturday and Sunday mornings, as part of the Nickelodeon en Telemundo block, which featured such shows as Rugrats and Dora the Explorer. In the fall of 2006, Nick programming was replaced with a Spanish-language version of NBC's qubo block.

Former and current slogans

  • "Nick Jr. Just For Kids!" (1979-1980)
  • "Nick Jr. Always Fun" (1980-1981)
  • "Nick Jr. Always Learning" (1981-1984)
  • "Nick Jr. Wanna Play?" (1984-1987)
  • "Nick Jr. Right at Home to You" (1987-1988)
  • "Nick Jr. is Just for You!" (1988-1989)
  • "Nick Jr. is only The Living Color!" (1989-1990)
  • "The only the best of Nick Jr." (1990-1991)
  • "Nick Jr. is Just for Me and You!" (1991-1992)
  • "Nick Jr. Play and Sing Along with Us!" (1992-1993)
  • "We Love Nick Jr!" (1993-1994)
  • "Nick Jr. is Just for Me!" (1994-1995)
  • "I Love Nick Jr!" (1995-1996)
  • "It's the place for Nick Jr." (1996-1997)
  • "10 days a Week of Nick Jr." (1997-1998)
  • "Nick Jr. The World Is The Coolest Place!" (1998-1999)
  • "Nick Jr. We Going to Play With You!" (1999-2000)
  • "Nick Jr. Have the Jam!" (2000-2001)
  • "Nick Jr. Let's Play!" (2001-2002)
  • "Nick Jr. Play To Learn" (2002-2003)
  • "Nick Jr. Play Along" (2003-2004)
  • "Nick Jr. Play Along and Learn" (2004-2008)
  • "Nick Jr. Love to Play" (2004-2007)
  • "Nick Jr. It's the Party Jam!" (2005-2006)
  • "We Want More Nick Jr!" (2006-2007)
  • "Nick Jr. Play With Us" (2007-2008)
  • "Nick Jr. 24-Hour-a-Day Playalong Entertainment" (2008-present)

See also

References