Wikipedia:Notability

If a topic has received significant coverage in reliable sources that are independent of the subject, it is presumed to satisfy the inclusion criteria for a stand-alone article or stand-alone list.

• "Significant coverage" means that sources address the subject directly in detail, so no original research is needed to extract the content. Significant coverage is more than a trivial mention but it need not be the main topic of the source material.^[1]
• "Reliable" means sources need editorial integrity to allow verifiable evaluation of notability, per the reliable source guideline. Sources may encompass published works in all forms and media, and in any language. Availability of secondary sources covering the subject is a good test for notability.
• "Sources",^[2] for notability purposes, should be secondary sources, as those provide the most objective evidence of notability. The number and nature of reliable sources needed varies depending on the depth of coverage and quality of the sources. Multiple sources are generally expected.^[3] Multiple publications from the same author or organization are usually regarded as a single source for the purposes of establishing notability.
• "Independent of the subject" excludes works produced by those affiliated with the subject including (but not limited to): self-publicity, advertising, self-published material by the subject, autobiographies, press releases, etc.^[4]
• "Presumed" means that significant coverage in reliable sources establishes a presumption, not a guarantee, that a subject is suitable for inclusion. Editors may reach a consensus that although a topic meets this criterion, it is not appropriate for a stand-alone article. For example, such an article may violate what Wikipedia is not.^[5]

A topic for which this criterion is deemed to have been met by consensus, is usually worthy of notice, and satisfies one of the criteria for a stand-alone article in the encyclopedia. Verifiable facts and content not supported by multiple independent sources may be appropriate for inclusion within another article.

The criteria applied to article content are not the same as those applied to article creation. The notability guidelines do not apply to article or list content (with the exception that some lists restrict inclusion to notable items or people). Content coverage within a given article or list is governed by the principle of due weight and other content policies. For additional information about list articles, see Notability and lists and Lead and selection criteria.

The common theme in the notability guidelines is that there must be verifiable objective evidence that the subject has received significant attention to support a claim of notability.

The evidence must show the topic has gained significant independent coverage or recognition, and that this was not a mere short-term interest, nor a result of promotional activity or indiscriminate publicity, nor is the topic unsuitable for any other reason. Sources of evidence include recognized peer reviewed publications, credible and authoritative books, reputable media sources, and other reliable sources generally.

Editors evaluating notability should consider not only any sources currently named in an article, but also the possibility of notability-indicating sources that are not currently named in the article. Notability requires only the existence of suitable reliable sources, not their immediate citation. Wikipedia articles are not a final draft, and an article's subject can be notable if such sources exist, even if they have not been named yet. However, once an article's notability has been challenged, merely asserting that unspecified sources exist is seldom persuasive, especially if time passes and actual proof does not surface. If it is likely that significant coverage in independent sources can be found for a topic, deletion due to lack of notability is inappropriate.

Notability is not temporary: once a topic has been the subject of "significant coverage" in accordance with the general notability guideline, it does not need to have ongoing coverage.

However, Wikipedia is not a news source: it takes more than just routine news reports about a single event or topic to constitute significant coverage. For example, routine news coverage such as press releases, public announcements, sports coverage, and tabloid journalism is not significant coverage. Even a large number of news reports that provide no critical analysis of the event is not considered significant coverage. The Wikimedia project Wikinews covers topics of present news coverage. For guidelines on whether an event is notable, see Wikipedia:Notability (events).

While notability itself is not temporary, from time to time re-assessment of the evidence of notability or suitability of existing articles may be requested by any user via a deletion discussion, or new evidence may arise for articles previously deemed unsuitable. As a result articles may be proposed for deletion or recreated months or even years after being earlier considered.

In particular, if reliable sources cover the person only in the context of a single event, and if that person otherwise remains, or is likely to remain, a low-profile individual, we should generally avoid having a biographical article on that individual.

Publication in a reliable source is not always good evidence of notability:

Wikipedia is not a promotional medium. Self-promotion, paid material, autobiography, and product placement are not valid routes to an encyclopedia article. The barometer of notability is whether people independent of the topic itself (or of its manufacturer, creator, author, inventor, or vendor) have actually considered the topic notable enough that they have written and published non-trivial works of their own that focus upon it – without incentive, promotion, or other influence by people connected to the topic matter.

Neutral sources are also needed to guarantee a neutral article can be written—self-published sources cannot be assumed neutral; see Wikipedia:Autobiography and Wikipedia:Conflict of interest for discussion of neutrality concerns of such sources. Even non-promotional self-published sources, like technical manuals that accompany a product, are still not evidence of notability as they do not measure the attention a subject has received.

Notability guidelines apply to the inclusion of stand-alone lists and tables. Notability of lists (whether titled as "List of Xs" or "Xs") is based on the group. A list topic is considered notable if it has been discussed as a group or set by independent reliable sources, per the above guidelines; notable list topics are appropriate for a stand-alone list. There is no present consensus for how to assess the notability of more complex lists (such as "Lists of X of Y") or whether there are other means of forming stand-alone lists. Editors are still urged to demonstrate list notability via the grouping itself before creating stand-alone lists.

Articles on topics that do not meet this criterion are generally deleted, although there are alternatives.

For articles of unclear notability, deletion should be a last resort.

If an article fails to cite sufficient sources to demonstrate the notability of its subject, look for sources yourself, or:

• Ask the article's creator or an expert on the subject^[6] for advice on where to look for sources.
• Place a {{notability}} tag on the article to alert other editors.
• If the article is about a specialized field, use the {{expert-subject}} tag with a specific WikiProject to attract editors knowledgeable about that field, who may have access to reliable sources not available online.

If appropriate sources cannot be found after a good-faith search for them, consider merging the article's verifiable content into a broader article providing context.^[7] Otherwise, if deleting:^[8]

• If the article meets our criteria for speedy deletion, one can use a criterion-specific deletion tag listed on that page.
• Use the {{prod}} tag, for articles which do not meet the criteria for speedy deletion, but are uncontroversial deletion candidates. This allows the article to be deleted after seven days if nobody objects. For more information, see Wikipedia:Proposed deletion.
• For cases where you are unsure about deletion or believe others might object, nominate the article for the articles for deletion process, where the merits will be debated and deliberated for seven days.

For articles on subjects that are clearly not notable, then deletion is usually the most appropriate response, although other options may help the community to preserve any useful material.

• Wikipedia's article on Notability in Wikipedia.
• For commentary and discussion of this guideline, see Category:Wikipedia essays on notability.
• For notability guidelines for specific kinds of articles, see Category:Wikipedia notability guidelines