CR Snow (officially China Resources Snow Breweries Ltd.) is a brewing company with its headquarters in Beijing, China. Originally known as Shenyang Snow Beer Company before acquired by China Resources Enterprise, it was a joint venture between China Resources Enterprise and the UK based multinational SABMiller, but is now fully owned by the former.[3] It is the biggest brewing company in China, with a market share of around 21 per cent and sold a total of 9.28 billion litres of beer in China in 2010.[4]
 | |
| Industry | Brewing |
|---|---|
| Founded | 1993 |
| Headquarters | Dongcheng, Beijing, China |
Key people | Humor Wang (General Manager)[1] |
| Products | Beer |
| Parent | China Resources Enterprise (51%) SABMiller (49%)[2] |
History
editIn July 2011 CR Snow acquired a 49 percent stake in Jiangsu Dafuhao Breweries and 100 percent of Shanghai Asia Pacific Brewery from Heineken International for 870 million yuan (US$134.42 million).[4]
Brands
edit
CR Snow's principal brand is Snow, which is currently the biggest-selling beer in the world measured by volume, with sales of around 16.5 billion pints in 2010.[5][6] Its other brands include Blue Sword, Green Leaves, Huadan, Huadan Yate, Largo, Löwen, New Three Star, Shengquan, Shenyang, Singo, Sip, Tianjin, Yatai, Yingshi and Zero Clock.[1]
See also
editReferences
edit- ^ a b "About us - China". SABMiller plc. Retrieved 20 September 2011.
- ^ "SABMiller forms new China JV". Independent Online. 18 August 2011. Retrieved 30 September 2011.
- ^ "SABMiller invests further into Chinese beer market". Reuters. 18 August 2011. Archived from the original on 13 July 2015. Retrieved 30 September 2011.
- ^ a b "China Resources/SABMiller JV buys breweries from Heineken". Reuters. 13 July 2011. Archived from the original on 26 March 2013. Retrieved 30 September 2011.
- ^ "China's Snow jumps Bud Light to be world No 1". Reuters. 31 March 2009. Archived from the original on 27 October 2012. Retrieved 30 September 2011.
- ^ "SABMiller's Asia chief Ari Mervis raises a glass to Snow Beer". The Telegraph. UK. 22 August 2011. Retrieved 30 September 2011.