Dalda: Difference between revisions

Until the early 1930s, the hydrogenated vegetable oil available in India was imported into the country by the Dutch company Dada & Co,<ref name="India-Dada Acquisition">{{cite web|title=Dada Brand Acquisition|url=https://www.linkedin.com/company/dalda-foods-pvt.-ltd|website=www.linkedin.com|accessdate=June 4, 2016}}</ref> which was controlled by a [[Memon people|Memon]] family from Bantva under the leadership of Hussain Kassim Dada.<ref name="Pakistan-Dalda Brand Acquisition">{{cite web|title=Dalda Brand Acquisition|url=http://www.dawn.com/news/283163/dalda-grabs-tullo-in-edible-oil-business|website=www.dawn.com|accessdate=June 4, 2016}}</ref> Hindustan Vanaspati Manufacturing Co (today’s [[Hindustan Unilever Limited]]) wanted to start manufacturing hydrogenated vegetable oil locally. Dada & Co insisted that the branded product should reflect their name; hence Hindustan UniLever introduced the letter "L" for "Lever" into the name, and this, was born Dalda, which was introduced in 1937., one of the longest-running brands in [[India]].<ref name="India Dalda Brand Acquisition">{{cite web|title=India-Dalda Brand Acquisition|url=http://www.business-standard.com/article/management/40-years-ago-and-now-how-dalda-built-and-lost-its-monopoly-115030501153_1.html|website=www.business-standard.com|accessdate=June 4, 2016}}</ref> Hindustan Vanaspati's "Dalda" product came to be synonymous with the genre, to the extent that the main style of hydrogenated vegetable oil is commonly designated generically as "[[Vanaspati#Hydrogenated vegetable oil|vanaspati ghee]]".{{citation needed|date=July 2015}}