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Cuchullain (talk | contribs) rv information copied from History of Florida and History of Jacksonville, it's more appropriate there. |
it's appropriate here as well, particularly in the section marked "history". |
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==History==
As its name suggests, the First Coast was the first area of Florida [[European colonization of the Americas|colonized by Europeans]], but as with several other of Florida's vernacular regions, a popular identity covering the whole area originated with the tourism industry before being adopted by the community at large.<ref name=Lamme330331>Lamme & Oldakowski, pp. 330–331.</ref> The concept of the First Coast was developed for the [[Jacksonville]] Chamber of Commerce by the William Cook Advertising Agency in 1983. Jacksonville already had other nicknames, but local officials wanted a comprehensive marketing campaign for the entire [[Jacksonville metropolitan area|metropolitan area]] – [[Duval County, Florida|Duval]], [[Baker County, Florida|Baker]], [[Clay County, Florida|Clay]], [[Nassau County, Florida|Nassau]] and [[St. Johns County, Florida|St. Johns]] counties – to better promote the region without overshadowing the identities of the particular localities involved. The term "Florida's First Coast" was coined by William Cook staff members Kay Johnson, Bryan Cox, and Bill Jones, and was officially introduced in the "First Coast Anthem" at the 1983 [[Gator Bowl]].<ref name=Calnan>{{cite news |title= The birth of the 'First Coast'|author= Christopher Calnan|url= http://jacksonville.com/tu-online/stories/110602/bus_10891102.shtml |newspaper= [[The Florida Times-Union]] |date= November 6, 2002 |accessdate=January 4, 2015}}</ref>
The First Coast is similar to Florida's various other "Coast" regions such as the [[Space Coast]] and the [[Gold Coast (Florida)|Gold Coast]] that emerged as a result of marketing campaigns.<ref name=Lamme330331/> The name refers to both the fact that this is the "first coast" many visitors reach when entering Florida, as well as to the region's history as the first place in the continental United States to see European contact.<ref name=Lamme332333>Lamme & Oldakowski, pp. 332–333.</ref> [[Juan Ponce de León]] may have landed in this region during his first expedition in 1513, and the early French colony of [[Fort Caroline]] was founded in present-day Jacksonville in 1563. Significantly, the First Coast includes [[St. Augustine, Florida|St. Augustine]], the oldest continuously inhabited European-established city in the continental U.S., founded by the Spanish in 1565.<ref name=Calnan/>
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