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'''Thomas George Cassell''' (born 23 June 1993), known online as '''Syndicate''', is an English [[YouTuber]] and [[Twitch streamer]]. Regarded as one of the earlier known [[Internet celebrity|gaming personalities]], his videography consists of [[Let's Play]] videos on ''[[Call of Duty]]'' and ''[[Minecraft]]''. Born in [[Manchester]], Cassell had passion for a career in the gaming industry, which he started by purchasing gaming equipment using his money from [[McDonald's]]. On 3 September 2010, Cassell registered his gaming channel "TheSyndicateProject", where he found success and an online community. His prominence online was recognized by ''Call of Duty'' publisher [[Activision]] and [[multi-channel network]] (MCN) [[Machinima Inc.|Machinima]], where he signed to the network to monetize his content. Cassell's channel achieved substantial growth, passing one million subscribers in June 2012 and one billion views in late 2013. He further expanded his career into [[video game livestreaming|livestream]]ing on [[Twitch (service)|Twitch]], hosting the same commentary over his gameplays. His Twitch channel became the first to reach one million followers in August 2014.
Cassell's YouTube content began to shift into [[vlogging]], where his prominence in the genre took place from his life between [[Los Angeles]] and the UK. Back in England, Cassell and his father designed his own home, purchasing a nearby property and renovating it into an extensive gaming area
Cassell was nominated for "YouTube Gamer" in 2012 at the [[Golden Joystick Awards]] and was nominated as best in "Gaming" at the [[9th Shorty Awards]]. He was also nominated as "Best British Vlogger" in 2014 at the [[BBC Radio 1's Teen Awards]], and in 2017, was recognized by ''[[Forbes]]'' as one of the top gaming influencers. {{as of|2023|5|29}}, his gaming YouTube channel has over nine million subscribers and 2.1 billion views, and his Twitch channel has over three million followers.
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At the age of 19, Cassell had a "£1 million house"<ref name="BBCNorth">{{Cite AV media |url=https://youtube.com/watch?v=MnJ1X_xPVFI |title=TheSyndicateProject on the BBC |date=10 February 2015 |type=Video |publisher=[[BBC North West Tonight]] |access-date=20 March 2022 |archive-url=https://web.archive.org/web/20220321005050/https://www.youtube.com/watch?v=MnJ1X_xPVFI&gl=US&hl=en |archive-date=21 March 2022 |url-status=live}}</ref> designed and constructed by him and his father. He has said that he prefers to be near his hometown. Inspired by the British television series ''[[Grand Designs]]'', he reconstructed the house in order to create a space for gaming.<ref name="Eurogamer" /> ''[[BBC North West Tonight]]'' described his residence as a "£1 million house", and ''Eurogamer'' reported that fans have traced his place of residence though Cassell's college route and [[Google Street View]]. In 2012, Cassell dated social media influencer Kaitlin Witcher, known online as Piddleass.<ref name="BBC2" /><ref>{{cite web | url=https://www.dexerto.com/entertainment/twitch-streamer-kaitlinwitcher-baffled-after-seriously-odd-dmca-ban-1536121/ | title=Twitch streamer KaitlinWitcher baffled after seriously odd DMCA ban | date=18 March 2021 }}</ref><ref>{{cite web | url=https://www.twitch.tv/kaitlinwitcher/about?lang=en-gb | title=Twitch }}</ref> In June 2020, Cassell was accused of [[sexual assault]] as part of the [[MeToo movement]] by Witcher and controversial internet personality Natalie Casanova, a.k.a. ZombiUnicorn, the "most visible spokesperson" of short-lived anti-harassment campaign "Bully Hunters" until the discovery of her abusive tweets and video clips involving homophobic slurs and misogynistic terms employed against women, which resulted in the cancellation of the project.<ref>{{cite web | url=https://www.polygon.com/2018/4/16/17238262/bully-hunters-steelseries-zombiunicorn-csgo | title=Bully Hunters organizers shut down campaign after disastrous first stream | website=[[Polygon (website)|Polygon]] | date=16 April 2018 }}</ref><ref>{{cite web | url=https://www.pcgamer.com/bully-hunters-anti-harassment-campaign-shuts-down-as-criticism-mounts | title=Bully Hunters anti-harassment campaign shuts down as criticism mounts | website=PC Gamer | date=16 April 2018 | last1=Chalk | first1=Andy }}</ref> Cassell denied the allegations, describing the situation as a "character assassination by social media".<ref name="BBC2" /><ref>{{Cite web |last=Alford |first=Aaron |date=24 June 2020 |title=Syndicate denies he sexually assaulted 2 women |url=https://dotesports.com/streaming/news/syndicate-denies-he-sexually-assaulted-2-women |url-status=live |archive-url=https://web.archive.org/web/20220419235911/https://dotesports.com/streaming/news/syndicate-denies-he-sexually-assaulted-2-women |archive-date=19 April 2022 |access-date=5 August 2022 |website=[[Dot Esports]]}}</ref>
In July 2023, Cassell announced that he and his long-term partner, Lydia Hewitt-Lee, were expecting their first child together.<ref>{{Cite AV media |url=https://www.youtube.com/watch?v=moeMoQJ5MbU |title=We're having a Baby! |date=4 July 2023 |last=Cassell |first=Thomas |type=Video |publisher=Life of Tom |access-date=2023-07-06 |via=[[YouTube]]}}</ref>
== Awards and nominations ==
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