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=== Harrods ===
In the [[1840]]s he rented a small shop on Brompton Road, [[Knightsbridge]]. The shop sold groceries and only had a turnover of £20 per week. During the [[
In [[1860]] Charles sold the business to his son, [[Charles Digby Harrod]]. The trade at Harrods continued to grow and by [[1868]] the shop had sixteen staff and a turnover had risen to £1,000 per week. Harrod concentrated on encouraging wealthy people to his store and provided a personalised service for important customers. He also managed to increase trade by introducing his own brand groceries patriotically packaged in the colours of the [[Union Jack]].
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