Acquire customers
Lead Generation
Messenger makes it easy for potential customers to connect with your business anywhere, anytime.
Convenience
Conversation elements such as quick replies and message templates help people to establish a connection with your business.
Compatibility
Leads captured in Messenger can be integrated into existing solutions, such as your CRM or live chat provider.
Persistence
Messenger threads are persistent cross-platform and cross-device. No need to channel switch - you can continue nurturing leads directly in Messenger.
Generating leads in Messenger
+12%
More people completed quotes in Messenger than the company's website
-23%
Lower cost per lead, compared to ads on other digital platforms
Haven Life is a life insurance agency that offers people a quoting tool to get rate estimates before purchasing a policy — all through Messenger.
To reach prospective customers at scale, Haven Life created ads that automated lead collection in Messenger, leveraging Facebook targeting tools such as lookalike audiences. By making iterations of their experience, they learned what people engaged with most, then tailored the creative throughout the campaign to drive better results.
After the month-long campaign, Haven Life received valuable insights and analytics. They achieved strong results, including a lower cost per lead compared to ads on other digital platforms.
Generate leads with ads
Create simple lead generation flows for Messenger using Ads Manager.
Re-engage your customers using Ads
Drive customers to your Messenger experience using our ads product.
Increasing lead quality by using Messenger
+42%
Increase in quality leads compared to other digital platform
59.7%
of leads from Facebook are quality leads, beating all other channels
+21%
Increase in after sale services compared to other channels
To creatively engage the right customers, Audi Taiwan decided to explore ads that click to Messenger. Audi Taiwan developed a series of video ads that included a clear call-to-action to start a conversation in Messenger.
When people clicked, they could learn more about available cars with the Audi Mobile Assistant and conveniently book a test-drive without having to pick up the phone or send an email.
With the help of its media agency, PHD, Audi Taiwan showed the ads to people with an interest in cars. The brand also served the ads to Custom Audiences of people who had liked its Facebook page, and those who had viewed its promotional video. It then created lookalike audiences based on people who had watched the video ads to reach even more potential customers.
With Messenger as a gateway, Audi Taiwan efficiently connected with interested people, sparked engaging conversations about its cars and provided a seamless and optimized mobile experience for potential customers, resulting in a 42% increase in quality leads compared to other digital platforms.
Messenger Entry Points
There are several entry points from which your customers can access your Messenger experience, including a plugin on your website, your Facebook page, Ads that click to Messenger, and m.me links.
How Messenger connects with your customers
Respond to product inquiries from story replies, comments and messages from posts on Instagram.
Chat Plugin
The Facebook Chat Plugin makes it easy for people to start conversations with your business while browsing your website.
Facebook Page
Make it easy for people to reach out by adding a "Send Message" call-to-action to your Page or Page posts.
m.me Links
Start conversations from hyperlinks that you can add to emails, messages, social media posts, and more.
QR Codes
QR codes make it easy to start conversations in Messenger from offline locations such as in-store signage, product packaging, direct mail, and more.
Messenger Success Stories
Learn how brands and business around the world leverage Messenger to build customer relationships.
Messenger Solutions
These are the building blocks of your Messenger experience. Whether you’re looking to generate leads, drive sales, or provide customer service, we have the solutions you need.
Find a Developer Partner
Our Partner Directory will help you find a developer partner with experience building Messenger solutions.
Start Building
Our developer documentation contains information you need to get started with Messenger.