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AdKDD@KDD 2014: New York City, USA

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  - electronic edition @ acm.org
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Esin Saka, Dou Shen, Kuang-chih Lee, Ying Li:
Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, ADKDD 2014, August 24, 2014, New York City, New York, USA. ACM 2014, ISBN 978-1-4503-2999-6
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Bowei Chen, Shuai Yuan, Jun Wang:
A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising. 1:1-1:9
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  - conf/kdd/GeyikSD14
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Sahin Cem Geyik, Abhishek Saxena, Ali Dasdan:
Multi-Touch Attribution Based Budget Allocation in Online Advertising. 2:1-2:9
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  - conf/kdd/WilliamsPDP14
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Melinda Han Williams, Claudia Perlich, Brian Dalessandro, Foster J. Provost:
Pleasing the advertising oracle: Probabilistic prediction from sampled, aggregated ground truth. 3:1-3:9
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  - conf/kdd/HuertaLMBKSSPCZPDZ14
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Juan M. Huerta, Jonathan Lenaghan, Steve Milton, Kevin Brackney, Amol Kapila, Roman Shraga, Rachit Srivastava, Carmem Domingues Khoa Pham, Eliza Chang, Susan Zhang, Evan Picard, Alexandra Dango, Ranqi Zhu:
The PlaceIQ Analytic Platform: Location Oriented Approaches to Mobile Audiences. 4:1-4:9
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  - conf/kdd/HePJXLXSAHBC14
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Xinran He, Junfeng Pan, Ou Jin, Tianbing Xu, Bo Liu, Tao Xu, Yanxin Shi, Antoine Atallah, Ralf Herbrich, Stuart Bowers, Joaquin Quiñonero Candela:
Practical Lessons from Predicting Clicks on Ads at Facebook. 5:1-5:9
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  - conf/kdd/LiaoPLS14
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Hairen Liao, Lingxiao Peng, Zhenchuan Liu, Xuehua Shen:
iPinYou Global RTB Bidding Algorithm Competition Dataset. 6:1-6:6
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Brendan Kitts, Michael Bardaro, Dyng Au, Al Lee, Sawin Lee, Jon Borchardt, Craig Schwartz, John Sobieski, John Wadsworth-Drake:
Can Television Advertising Impact Be Measured on the Web? Web Spike Response as a Possible Conversion Tracking System for Television. 7:1-7:9

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