Hello everyone!
Over the past few months, I've been discussing in blogs how Fandom's UX team is dedicated to decluttering your desktop and mobile experiences. Our aim is to create well-defined areas for the content you and your communities generate, while also leaving room for elements like widgets that encourage logged-out users to explore a wiki beyond the first few pages.
(I've written an entire blog post about this in our Progress in the Making series, which you can read here: link)
We're continuing this journey by experimenting with two tools: the Mobile Drawer and the Desktop Drawer. We're launching two new experiments this week to gain further insights into how users interact with these features. More details below!
Experiment Name: Desktop Drawer V2
Test Launch: Thursday, September 12
Test Closes: 1 week
Will Be Tested On: 6% of logged out users (3% for each variant)
Hypothesis: We hypothesize that the order of widgets in the drawer influences user engagement. To test this, we'll experiment with two variations featuring different widget arrangements.
Variants: Version 1 of the Drawer will show the following widgets in this order: Others like you also viewed, Fan Feed, Popular pages, Recent images. Version 2 will show the following order: Fan Feed, Others like you also viewed, Popular pages, Recent images
Designs:
Experiment Name: Mobile Drawer V1 Validation
Test Launch: Thursday, September 12
Test Closes: 1 week
Will Be Tested On: 9% of logged out users (3% for each variant)
Hypothesis: After experimenting with various drawer layouts and page displays, we've identified several promising combinations that balance user utility and unobtrusiveness. We'll now test three variations to pinpoint the most effective approach.
Variants: Variant 1 shows the Mobile Drawer in an expanded state on the first page, changing to compacted upon scrolling and remaining compact on subsequent pages, with this state remaining for 24 hours. Variant 2 extends the expanded state to the first five pages, then switches to compact for subsequent pages, with the same persistence of 24 hours. In Variant 3, the expanded state is limited to the first three pages, then the Drawer is completely removed after scrolling, keeping the 24-hour persistence rule.
Designs:
