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Yoast SEO

Yoast SEO

作者Team Yoast
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描述

提高你的Wordpress SEO： 使用Yoast SEO插件，撰写更优质内容， 并优化你的wordpress网站。

YOAST SEO: THE #1 WORDPRESS SEO PLUGIN

Since 2008, Yoast SEO has helped millions of websites worldwide to rank higher in search engines.

Yoast’s mission is SEO for Everyone. Our plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.

Yoast SEO Free contains everything that you need to manage your SEO, and the Yoast SEO Premium plugin and its extensions unlock even more tools and functionality.

为您提供竞争优势

SEO是持续的、经济且高效的网站流量量来源，但是也是极具挑战性和错综复杂的难题。幸运的是，无论你是一个SEO新手， 还是极具经验的专业人员，你都能通过简单操作��得专业深入的帮助！

你是否因没有时间跟进SEO而烦恼？ 那你不是唯一一个。 及时升级Yoast SEO到最新版本意味着你自动接收并了解架构标记和技术SEO的基础变化。我们将使用标志性的、易于理解和操作的”红绿灯策略“优化您网站的内容。

使用Schema.org 结构化数据集成，强化所有搜索引擎对您的网站的理解。

Yoast SEO提供深入分析工具，以帮您优化文章内容并提升文章可读性。您将获得非常深入的分析和可操作性建议来创作对用户和搜索引擎有用的内容。

Premium Yoast AI 功能轻轻点击一下鼠标，您便能得到关于文章标题和描述的润色建议Yoast AI 功能 最大化节省您的时间，大幅度提高您的网站点击率。

  • Yoast AI生成帮用户自动生成网页、博客、和社交平台发布内容的元描述和标题。Yoast AI简单准确！更棒的部分是如果你同时使用Yoast WooCommerce SEO， 你也能得到专门针对商品标题和商品描述的建议。最棒的是，如果你不喜欢AI自动生成的5个标题或描述，您仅需轻轻点击便能得到另外5个。
  • Yoast AI优化帮助您根据搜索引擎优化已有内容。您可以根据以下三个自测实现优化：Yoast SEO分析、简介关键字分析、关键字分布和关键字密度分析。修改建议是自动生成的，您仅需点击“忽略”或“应用”即可。

QUICK AND EASY SETUP TO GET YOU STARTED

Setting up Yoast SEO is smooth, hassle-free, and doesn’t require any advanced knowledge! Our step-by-step configuration walks you through the essentials, helping you get up and running quickly.

You’ll be prompted to fill in details about your site during the setup. This enables Yoast SEO to translate all this information into structured data, which helps search engines better understand your content and website!

Are you already using another SEO plugin? Transitioning from other plugins to Yoast SEO is a breeze. We’ve designed it to be seamless, ensuring you don’t lose critical data.

我们的导出和导入选择，让您轻松从Yoast SEO优化的网站复制SEO设置到另一个网站。

TAKING CARE OF YOUR TECHNICAL SEO NEEDS

Although technical optimization is a big part of SEO, it’s not easy. We understand that only some people who work on SEO are experts or have the time to dive into the technical aspects of a website. That’s why Yoast SEO handles much of the technical optimization, freeing up your time to work on other parts of your website, like writing helpful content.

  • Get automated technical SEO improvements, like optimized meta tags, right out of the box.

  • Add canonical URLs to tell search engines which content they should show when you have pages with similar content.

  • Get advanced XML sitemaps, making it effortless for search engines to understand your site structure and index your web pages effectively.

  • Get best-in-class Schema.org structured data integration, significantly increasing your chances of getting visually rich search results that attract more users.

  • Take complete control over your site’s breadcrumbs, allowing visitors and search engines to navigate your website seamlessly.

  • Significantly improves your website’s loading times, courtesy of our innovative data management techniques tailored for WordPress.

  • [Advanced] Yoast SEO comes with crawl settings that optimize how search engines crawl your site and reduce its carbon footprint. This lowers your site’s environmental impact and contributes to a sustainable web.

WRITE AWESOME CONTENT THAT USERS AND SEARCH ENGINES LOVE

Unlock the full potential of your content with Yoast SEO’s state-of-the-art content analysis. Crafting compelling content becomes easier with features designed to help you increase your website’s performance.

  • Leverage detailed SEO analysis that guides you toward creating SEO-friendly content, allowing you to target the right keywords and boost your visibility in search results.

  • Drive engagement and enhance readability with the integrated readability analysis. Ensure your content is clear, concise, and effortlessly readable by humans and search engines alike.

  • 您可以在电脑或者手机端在SERP中预览您的文章。 这帮助您优化元标题和元描述最大化提升点击率。

  • Enable your HowTo content to be displayed in search results by using the innovative Schema structured data blocks for the WordPress block editor

  • A dedicated breadcrumbs block ensures your users always know their location within your website.

  • Embrace inclusivity in your content creation process with the inclusive language analysis. This optional feature analyzes your text and provides suggestions to make your content more considerate of different audiences. By using inclusive language, you’ll ensure your content resonates with diverse groups of people.

  • Keyword research within the plugin with the Semrush integration. Find out what related keywords people are searching for, so you can optimize your content to reach more audiences.

  • 使用Wincher在Yoast SEO中关注您的排名。Yoast SEO和Wincher能显示您的文章和关键字的Google排名。

  • Are you using Elementor to build your website? No worries because Yoast SEO integrates with Elementor. Take advantage of all Yoast SEO’s benefits within your favorite website builder!

  • 利用Yoast SEO Premium的高级AI功能，通过点击一下鼠标，为网站或者文章撰写最合适的标题和元描述，并得到能所有关于文章和内容的必需的修改建议，从而轻松实现SEO优化目标。

KEEP YOUR SITE IN PERFECT SHAPE

Whether you are an entrepreneur, blogger or content creator, a developer or a business owner, Yoast SEO helps you keep your website in perfect shape by:

  • 精细化微调您的网站引擎，从而创作更优质的内容。使用Yoast SEO，技术优化毫不费力能让您优先考虑真正重要的部分。

  • Structure your website’s content easily using Yoast SEO’s cornerstone content features, enabling search engines to understand and index your most important pages effectively.

  • Translate valuable content into structured data, allowing search engines to fully comprehend your website’s meaning and context.

  • Yoast SEO includes a powerful front-end SEO inspector that lets you preview and fine-tune the SEO settings directly on your front end. With this intuitive tool, you can easily optimize elements such as meta titles, meta descriptions, URL slugs, robots meta tags, and structured data by seeing their appearance in real-time.

Helping you manage your team: with our SEO roles, you can give colleagues access to specific sections of the Yoast SEO plugin.

  • Yoast SEO has a regular 2-week update cycle, ensuring you always stay up-to-date with the latest development and updates from search engines.

POWERFUL INTEGRATION WITH OTHER TOOLS

Yoast SEO seamlessly integrates with various themes, plugins, and tools to enhance the user experience and improve your WordPress SEO workflow.

  • Utilize the full potential of the Advanced Custom Fields plugin when combined with the ACF Content Analysis for Yoast SEO plugin, and reap the benefits of Yoast SEO’s powerful analysis.

  • Seamlessly integrate Yoast SEO with the Elementor website builder, empowering you to optimize your stunning designs effectively.

  • Elevate your site search quality with Algolia integration, ensuring users can effortlessly find the content they want.

  • Combine Yoast SEO with Semrush, a leading online marketing tool. Access comprehensive keyword data directly within Yoast SEO, empowering you to supercharge your SEO strategy with data-driven insights.

  • 将Yoast SEO插件和Wincher——强大地SEO跟踪工具——链接起来。您将检测您在检索中的关键字排名和网站曝光度。

TRUST THE EXPERTS

Yoast is powered by expert developers, testers, software architects, and SEO consultants. They work constantly to stay at the cutting edge of WordPress SEO and to improve the plugin with every release.

我们将提供长期的帮助

帮助用户提升是我们的核心目标，因此我们会全力帮您实现SEO目标。

如果您想系统学习SEO，我们的Yoast SEO 学院 为您准备了免费和付费课程。如果您选择了任何一个付费学习计划，您都能得到权限访问学习所有可能，无需任何附加费用。您还能得到我们的SEO博文，定期通讯，和网络研讨会的信息了解行业最新动态。

Premium版本的优势

Not only do you get many additional benefits by upgrading to Yoast SEO Premium, but you’ll also get 24/7 personalized support that takes away your worry.

  • 解锁我们的AI 功能；Yoast AI Optimize （AI优化）和Yoast AI Generate（AI生成）。使用Yoast AI 功能，仅需简单的点击鼠标， 便能让不同技术层的用户实现内容最优化，因此对市场营销人员，自由职业者写手和内容策略师来讲是非常理想的工具。

  • 为最多5个关键字同义词优化。为您的关键字添加最多4个同义词，从而提升您网页的曝光率。您能得到针对每个关键字和同义词的SEO 分析。

  • Optimizes your articles for different word forms, singular and plural variations, different verb forms, synonyms, and related keyphrases, thanks to the semantic understanding technology in Yoast SEO Premium.

  • Seamlessly handle URL changes or page deletions with our redirect manager. Automatically create redirects to prevent “404: page not found” errors and retain valuable traffic and backlinks.

  • Get internal linking suggestions in real-time. The WordPress SEO plugin enhances your article’s depth and authority by recommending related posts to link to.

  • Gain precise control over your page’s appearance on social networks like Facebook and X with social media previews. Customize your social presence and entice users to engage with your content effectively.

  • Simplify your SEO workflows and get guidance to work on time-consuming SEO tasks, like finding unlinked content, with the Yoast SEO workouts.

  • Get actionable feedback on using inclusive vocabulary to enhance your writing and make it accessible to a broader audience. (Note: This feature is currently available in English and beta.)

  • Take advantage of the IndexNow integration, which instantly pings search engines like Microsoft Bing every time you publish or update content to ensure timely indexing.

  • 借助生成式AI，您简单地点击一下鼠标，就能轻松生成最优地SEO标题和元描述。创作优化并吸引眼球地SEO标题或元描述变得空前便捷。

  • 防止您的内容被用来训练AI机器人： 您可以轻松地防止内容被AI机器人抓取，从而保障您地智力成果地安全性，保护您的数据隐私，并维护您对文章内容地控制力。这些AI网络爬虫，包括OpenAI的GPTBot，Common Crawl 的 CCBot 和用于训练 Google Gemini 的 Google-Extended。

EXTEND YOUR WORDPRESS SEO

Take your WordPress SEO to new heights with these powerful Yoast SEO add-ons:

  • Yoast Local SEO: Optimize your website for a local audience, drive foot traffic to your stores, and establish a strong presence in local SERPs.

  • Yoast Video SEO: Improves the performance of videos and ensures that Google fully understands its content. This helps you rank your videos higher in video search results.

  • Yoast News SEO: Amplify your visibility and performance in Google News, allowing your news website to reach a broader audience.

  • Yoast WooCommerce SEO: 用针对线上商店设计的工具，强化你的商店的曝光度，以帮助您获取定向流量，并确保您在产品搜索的结果页面中占据考前位置。您甚至可以用生成式AI工具帮您为产品撰写合适的标题和元描述！同时，用WooCommerce SEO可以轻松导入或者导出产品编码，例如GTIN8，UPC，和ISBN。

BUG REPORTS

如果您在使用Yoast SEO过程中发现任何，欢迎向我们发送！请在WordPress SEOrepository on GitHub中反馈。请注意Github不是客户服务平台，但是在提出问题和解决问题方面非常高效。

THERE’S MORE TO LEARN ABOUT SEO

For a comprehensive resource on search engine optimization and Yoast SEO, please explore our website, which is rich with insights and inspiration. Seek guidance in our extensively curated help center, designed to help you provide the knowledge to optimize your website effectively.

用Yoast提供的 “WordPress SEO – The Definitive Guide“来将您的SEO技���提升一个新的高度，这是一篇SEO爱好者必读的SEO指南。Yoast团队还为您提供了更多出色的、经过精心打磨的插件和方案，来提高您的品牌形象，助您获得无与伦比的成功经验。

屏幕截图

  • The modern interface makes Yoast SEO easy to work with.
  • Easily manage how your posts and pages appear in SERPs.
  • Yoast SEO Premium has extra crawl optimization options.
  • Yoast SEO integrates with tools like Semrush and Wincher.
  • The famous SEO and readability analyses in Yoast SEO.
  • See what your post looks like in Google.
  • The First-time configuration helps you get started quickly.
  • The inclusive language analysis in Yoast SEO.

区块

该插件提供了2个区块.

  • Yoast How-to Create a How-to guide in an SEO-friendly way. You can only use one How-to block per post.
  • Yoast FAQ List your Frequently Asked Questions in an SEO-friendly way.

安装

简单两步开始使用Yoast SEO：安装插件并进行初始设置。Yoast SEO专注您的个人需求和预期，所以请务必根据”激活后“的步骤，完成Yoast SEO初始配置！您可以在我们的帮助中心找到我们插件的最新的安装指导。

常见问题

How do the XML Sitemaps in the Yoast SEO plugin work?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

How can I add my website to Google Search Console?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.

If you want more details steps, please visit our article on our help center.

How do I implement Yoast SEO breadcrumbs?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

<?php
if ( function_exists( 'yoast_breadcrumb' ) ) {
    yoast_breadcrumb( '<p id="breadcrumbs">','</p>' );
}
?>

Common places where you could place your breadcrumbs are inside your single.php and/or page.php file just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code in header.php at the very end.

In most non-WooTheme themes, this code snippet should not be added to your functions.php file.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages: [wpseo_breadcrumb]

If you need more details or a step by step guide, read our Implementation guide for Yoast SEO breadcrumbs.

How do I noindex URLS?

Yoast SEO provides multiple options for setting a URL or group of URLs to noindex. Read more about how to do this in this guide.

Google shows the wrong description, how do I fix this?

If you’ve crafted nice meta descriptions for your blog posts, nothing is more annoying than Google showing another description for your site completely in the search result snippet.

Possible causes could be:
1. wrong description in code
2. Google cache is outdated
3. Search term manipulation
4. Google ignored the meta description

You can read more here on how to solve the issue with the wrong description.

How often is Yoast SEO updated?

Yoast SEO is updated every two weeks. If you want to know why, please read this post on why we release every two weeks!

How do I get support?

As our free plugin is used by millions of people worldwide, we cannot offer you all one on one support. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out our help center at yoast.com/help/.

The plugins you buy at Yoast are called ‘premium plugins’ (even if Premium isn’t in its name) and include a complete year of free updates and premium support. This means you can contact our support team if you have any questions about that plugin.

Read more on how to get support

What happens to my data if I enable usage tracking?

This page on yoast.com explains what data we collect to improve Yoast SEO. We only collect data when you explicitly opt in. Read more about how we handle your data in our Privacy Policy.

I have a different question than listed here

Your question has most likely been answered on our help center: yoast.com/help/.

评价

Support not up to the mark

2024 年 10 月 24 日
I have an active Yoast premium subscription and I want to migrate to Yoast for one of my sites but I don’t think the support wants me to help. They gave me the migration guides and instructions over the email but you cannot guarantee the success of a migration, which primarily involves keyword migration and redirection. The support asks me to back up the database, which is a reasonable request, but I doubt they will assist if the migration fails or becomes stuck in the middle of the process. They will probably recommend reverting to the previous backup or blame the hosting for errors. So the question remains: how do you migrate to Yoast without any issues? For many years, Yoast was the must-have SEO plugin for many bloggers and I was among the ones who recommended Yoast to many. Things have changed since then; the premium cost has gone up (even for a single site the cost is too high when compared to competitors), they don’t care if you don’t renew the subscription or move to another SEO plugin, reported bugs are dismissed and attributed to hosting, and most importantly the support is poor, etc.

Appalling Service and Product

2024 年 10 月 22 日
STAY CLEAR UNLESS YOU FANCY A HEADACHE!!! 5 days on the support chat to get someone to investigate Yoast Woocommerce plugin. You just go back and forth for no reason. They want you to give them an access to the live website so you can break GDPR rules. Nobody actually asked for status log to see the problem. They are so obsessed with getting access to your website!
阅读所有27,739条评价

贡献者及开发者

“Yoast SEO” 是开源软件。 以下人员对此插件做出了贡献。

贡献者

「Yoast SEO」插件已被翻译至 55 种本地化语言。 感谢所有译者为本插件所做的贡献。

将“Yoast SEO”翻译成您的语言。

对开发感���趣吗?

您可以浏览代码，查看SVN仓库，或通过RSS订阅开发日志。

更新日志

23.8

Release date: 2024-11-05

Yoast SEO 23.8 brings more enhancements and bugfixes. Find more information about our software releases and updates here.

Enhancements

  • Introduces a new, redesigned General page.
  • Adds a notification to inform the user when an error occurs while changing the visibility of a notification or a problem.

Bugfixes

  • Fixes a bug in our Elementor integration where previously saved slug values of drafts would be ignored.

Other

  • Sets the WordPress tested up to version to 6.7.

23.7

Release date: 2024-10-22

Yoast SEO 23.7 brings more enhancements and bugfixes. Find more information about our software releases and updates here.

Enhancements

  • Removes the keyphrase in slug assessment for static home pages.

Bugfixes

  • Fixes a bug where a database error would occur when there were no public taxonomies available for indexing.
  • Fixes a bug where another plugin running the exit() function inside the plugin_loaded hook would result in a fatal error. Props to menno-ll.

Other

  • Removes translation strings that are not meant for the Yoast SEO Free version from the plugin.
  • Resets the notice for search engines discouraged when changing Search engine visibility to visible.

Earlier versions

For the changelog of earlier versions, please refer to the changelog on yoast.com.

商业插件

该插件免费，但提供额外的付费商业升级或支持服务。 查看帮助

额外信息

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5 星（最高 5 星）。

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支持

最近两个月解决的问题：

总计 224，已解决 192

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