Wilko has today unveiled a bold new brand positioning that will unify its own lines under the same identity for the first time, thanks to creative agency Free The Birds. Beginning with its heritage paint and pet ranges, the brand re-fresh is part of a three-year partnership that will see Free The Birds’ designs rolled out across the company’s entire portfolio, showcasing Wilko's position as one of the British highstreet’s best-loved home and garden retailers.
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