Men store

Luxury label DSqaured2 has opened its first UK standalone store, in the heart of London's Mayfair. Designed by Milanese architects Storageassociati and spanning 8,612 square feet across three floors, the new flagship plays host to the brand's full menswear and womenswear collections.

Architecture, Interior Design

Retail store design - Furniture - Visual Merchandising - Branding - Materials - Lighting - ECO

Some are great because they have impossibly hard-to-find brands or salesmen who know way too much about suits. And some are just beautiful rooms you never want to leave. These are GQ's picks for the best of the very best.

It's about how you feel

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Berluti's store on Namiki Dori, Ginza.The contemporary interior reflects the expansion of the long-established brand, renowned for its range of high-quality men's shoes, often described as works of art, into a more diverse men's apparel brand.From club chairs to a spacious lounge atmosphere, the interior incorporates Berluti's handmade shoes' iconic burnished patina bringing traditional French classicism into dialogue with 20th-century modernism. The original sofa is made with the same…

The interior of Dutch fashion house Viktor & Rolf's first flagship store in Paris has been covered in grey felt by Architecture & Associés.