We all remember those mattress-buying trips. Our moms and dads would lie on dozens of beds, bickering about which was too firm or too soft or too expensive while us kids would hop from bed to bed, our hair growing wide with static. It was a ritual that was embedded in our upbringing. Which is why anyone over the age of, oh I don’t know, 30 years old is a bit skeptical when it comes to this new age way of shopping for a mattress … online!
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