A brand designed around the concept of rebirth, magic, mystery, and darkness that nevertheless embraces its pagan roots -- literally. Belonging to a kitchen witch, iconography for the brand is drawn from the hermetic aphorism, "As above, so below," and references the elements of earth and air, and a balance between them. brand, identity, and logo design The Witch of Laurel Wood about the brand design mystery, magic, and growth A brand designed around the concept of rebirth, magic, mystery…
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