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It's the meme economy, and companies are turning their products into memes. It's not just their marketing that includes memes – it's their products too. The most common method? Using ironic (and iconic) names for each product, like our client Bucked Up's pre-workout products being named "Mother Bucker" or "Bricked Up". When combined with meme marketing, "memed products" sell themselves. In just 24 hours, 5 meme ads for Bucked Up generated 600K+ Likes and 10M+ impressions at a hilariously low CPM. Top brands know that humour sells. In physical stores, memed products get a second look; and on social media, they stop your scroll. Humour attracts customers and secures the initial sale, while the product's quality ensures they come back. Humour has always been part of marketing. Now, brands are embracing the memeification of their products to gain a differentiated voice in crowded markets. What are your thoughts on this new phenomenon, and where do you think this trend is heading? 👉 Reach out if you're a brand ready to 10X with memes! Meme example: https://lnkd.in/e3wSJkc6 #MemeMarketing #MemeProducts #Memeification #GenZMarketing #MarketingIdeas

Can you believe everything a meme page shows you? Probably not. But what if a post includes what seems like a real interaction between people, complete with real photos? That's when many people actually fall for it. And that's what we did to promote our client Liquid I.V.'s energy and hydration drink mix, generating 15M impressions across 11 memes at a hilariously low CPM. So, why was this approach so effective compared to other meme ads that often come off as fake or scripted? 1) The meme is formatted as a text message conversation, a familiar environment that lowers the viewer's guard and enhances relatability. 2) By using Gen Z words and ways of speaking (instead of promotional messaging), the content feels like a genuine conversation that actually happened. 3) Most people won't go to the lengths of staging photos just for a meme – but we do. Showcasing the product from a user's IRL perspective makes it seem like a snapshot from everyday life. The picture seals the deal. Turns out, the best ads are the ones you don't even realize are ads. PS: There's a fine line between satire and disinformation – the goal is relatable and light-hearted humor, not deception. 👉 Reach out if you're a brand ready to 10X with memes! Meme example: https://lnkd.in/ed4CS5uT #MemeMarketing #GenZMarketing #FunnyTexts #ViralMarketing #StagedMemes

This single video ad got 118,000,000 views on Instagram Reels alone – and it only cost $100. Compare that to a Super Bowl ad, which reaches 100,000,000 viewers – but costs $7,000,000. Nowadays, many big brands don't know how to effectively use their marketing budgets. They view the $7M spent on a Super Bowl ad as a milestone for awareness – rather than a means to achieve the milestones that actually matter (views, clicks, revenue). Even less do these big brands know how to create viral ads that actually resonate with Gen Z. Breaking news: No one likes to be sold to. Especially Gen Z. This is why we employ Gen Z itself to produce ads that are posted as organic videos on platforms like Reels, TikTok, and Shorts. Authentic, relatable, and engaging. That's the stuff that gets 118,000,000 views. Not the stuff created in an office for a Super Bowl commercial break. The best part of us generating 1,180,000 views for each $1 spent by our client? Viewers actually enjoyed the ad and paid attention to the product, instead of dismissing it as spam. Perhaps it's time to listen and give power to young people – if you want to create ads that young people actually want to view. 👉 Reach out if you're a brand ready to 10X with organic content! https://lnkd.in/ex-XinPR #Marketing #GenZ #OrganicMarketing #ViralMarketing #Reels #TikTok #HowToGoViral #Trends

Is traditional advertising dead? ☠️ Our latest work with influencer Slick Stevie might just be the final nail in the coffin ⚰️ In a world where traditional ads often miss the mark, we teamed up with Stevie to promote our client Tabs Chocolate – briefing him on the perfect creative direction 🎨 Why? Because influencers like Stevie understand what content (1) resonates with their audience, and (2) naturally kills it on social media. Influencers eat, sleep, and breathe content. And as always, we watched the magic unfold 🪄 Stevie’s single ad, shared across his TikTok, Instagram Reels, and YouTube Shorts… 📈 Garnered 40,000,000+ Views; ❤️ Received 1,300,000+ Likes; 💥 Outperformed Stevie's average video metrics by an order of magnitude. At a theoretical CPM of $5, this level of buzz would’ve otherwise cost $200,000 🤯 Good thing Tabs Chocolate did not have to pick up the tab for that… The takeaway? 🔍 On social media, the traditional “one-size-fits-all” approach is on its way out. Today's consumers want authentic, creative content that speaks to them – not the usual stuff made in an office. Trust in our creative instincts, and you’ll watch engagement fly 🚀 👉 Reach out if you're a brand ready to 10X with social media influencers at a hilariously low CPM! Instagram: https://lnkd.in/evBWD8EV YouTube Shorts: https://lnkd.in/eh-2wZGJ