Theatre branding

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It's Nice That | Paula Scher designs bold new identity for New York’s Atlantic Theater Company Paula Scher Maps, Paula Scher, Company Identity, Graphisches Design, Theatre Company, Graphic Design Layouts, Editorial Layout, Perry Ellis, Creative Posters

Founded in 1985, the Atlantic Theater Company in New York is one of the city’s most influential off broadway theatre companies and is known for its daring productions by new and established playwrights. Pentagram partner Paula Scher has designed a new identity that successfully gives the company a visual personality that matches its bold approach to theatre.

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Base Design Hoarding Design, Digital Marketing Design, Visual System, Beautiful Branding, Base Design, Typeface Design, Identity Logo, Identity Design, Santa Monica

Our visual system––easily adapted to the series’ myriad speakers and topics via a bespoke digital tool––elevated TimesTalks high above other conference series, captivated a diverse audience, and reflected the unique cultural relevance of every discussion. For TimesTalks, our approach was to give…

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