Lacoste campaign

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Lacoste — damienbellon.com Lacoste Clothing, Lacoste Vintage, David Green, René Lacoste, Tennis World, Tone Of Voice, Tv Commercial, California Art, First Tv

THE BIG LEAP Our goal was to create something simple and iconic just like the brand itself. A universal message that could reach a wide international audience. Luckily enough, the film was very popular. and won many awards & grand prix, it got over 26 million hits on youtube and a clear boost in Lacoste sales and brand perception. It ran in cinema, online, on TV and oversize screens at tennis competitions such as Roland Garros, Wimbledon, flushing meadow etc... It was the first tv…

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Lacoste kicks off its 90th anniversary. 90 years of the iconic Crocodile. 90 years defining French fashion sport. 90 years of movement born on the court, growing from sport to street. But this is not just another retrospective. The Crocodile marks its birthday with unique energy — living the present and celebrating the people moving the brand’s heartbeat across the globe today. WHO MOVES THE CROCODILE? Founded by the original Crocodile, René Lacoste, the brand’s values of French eleganc Fashion Brand Anniversary Campaign, Lacoste Campaign, Brand Anniversary Campaign, Anniversary Campaign, Suzanne Lenglen, Tennis Lifestyle, René Lacoste, Crocodile Logo, Fashion Ads

Lacoste kicks off its 90th anniversary. 90 years of the iconic Crocodile. 90 years defining French fashion sport. 90 years of movement born on the court, growing from sport to street. But this is not just another retrospective. The Crocodile marks its birthday with unique energy — living the present and celebrating the people moving the brand’s heartbeat across the globe today. WHO MOVES THE CROCODILE? Founded by the original Crocodile, René Lacoste, the brand’s values of French…

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