New reporting and genAI tools to boost creative results
Creative asset variety is key to maximizing your success with AI-powered campaigns. It allows your ads to appear in as many relevant places as possible and gives you more creative options to meet the needs of different customers. New reporting and generative AI features are now available to help you build a wider range of high-quality creative assets that will drive performance.
- Gain transparency and understand how to improve your Performance Max assets with:
- Conversion metrics in asset-level reporting
- YouTube videos in placement reporting
- Third-party verification to help you ensure brand suitability on YouTube and Display inventory in Performance Max
- Maximize asset variety and scale your workflows with:
- Generative AI image editing that will soon expand to all campaign types with improved capabilities like adding, removing and replacing objects within an image
- The arrival of asset generation in App and Display campaigns
- Easier access to creative tools directly from the “Create” menu
- A new creative partnership with Typeface to help you integrate assets built on their platform into Google Ads and Performance Max
Let’s take a closer look at these new features.
Get more transparency into asset performance and brand suitability
Based on your feedback, we’re starting to roll out conversion metrics to Performance Max asset reporting for all advertisers globally to help you understand what’s working well and further optimize your creative. For example, use this reporting to find assets that drive strong conversion volume or value. Then, use tools like asset generation, image editing and video creation to improve your asset mix and help you achieve excellent Ad Strength.
Use asset-level reporting to find conversion data for your assets. You can modify the columns to show different conversion metrics.
YouTube video placement reporting for Performance Max is now rolling out as well, helping you ensure that your ads appear in brand-suitable places. If needed, you can use account-level placement exclusions in the content suitability center to stop your ads from appearing on certain videos in the future.
Third-party verification with YouTube brand safety partners is also available now for Performance Max to help you further validate the brand suitability of video placements. And for Display placements, you can request third-party measurement implementation. This allows you to append pixels from measurement partners to Performance Max campaigns for the purposes of measuring brand safety of Display inventory, similar to what is offered today in Display campaigns.
Try new AI-powered image editing features
In June, we began rolling out new image editing capabilities to help you create more image variations and use them across different formats and sizes. These include the ability to:
- Remove objects in an image
- Add or replace objects via prompt
- Expand backgrounds
- Crop to different aspect ratios
You can edit images by adding, replacing, or removing objects within the image.
These features are now available globally in English to all advertisers, with more languages coming later this year. Next month, image editing will also begin to roll out to more campaign types beyond Performance Max — including Demand Gen campaigns.
Asset generation improves and expands beyond Performance Max
Generative AI is a great tool to accelerate your ability to build new creative assets. Still, you’ve told us that performance remains your top priority. We’ve improved our image generation capabilities since our initial launch of asset generation in Performance Max last year. Now, the image generation model found in Google Ads is purpose-built and fine-tuned on advertising performance data to help you generate better images and reach your performance goals faster.
And we’ve been expanding these generative capabilities beyond Performance Max to other campaign types. We added image generation to Demand Gen campaigns earlier in the year. Asset generation is rolling out now in both App and Display campaigns. App campaigns will include enhanced asset reporting to help you make more informed optimization decisions.
A new workflow in Google Ads will also make it easier to generate images. By adding assets as a new option right in the “Create” menu, you can get to asset creation workflows faster without having to create a new campaign.
When you select “Asset” in the “Create” menu, you’ll be able to generate images, create videos and upload assets. If you have a Performance Max or Search campaign, you’ll see additional options to add sitelinks, callouts and more.
Multiplying asset variety with our creative partners
Many of you work closely with creative teams who may do some of their best work on other platforms. Creating a large variety of assets is critical, but building them in one platform and then delivering them to Google Ads to use in your campaigns can be tedious. That’s why we’ve partnered with creative platforms to make creating and uploading assets seamless. Earlier this year, we announced partnerships with creative platforms like Canva, Smartly, and Pencil. Typeface will now be joining the fold. Typeface’s integration with the Google Ads API lets you implement assets built with Typeface into your campaigns. Typeface also provides templates for creating images and text to use in Performance Max campaigns. This helps your creative team follow best practices for your campaign so you can achieve better results and scale.
We can’t wait for you to try these new features to help with your creative and campaign performance. If you’re interested in learning more about AI-powered creative tools, register for our upcoming Meet the Expert webinar on October 1st.
