NBC Sports details 2025 Cup Series coverage plan, latest audience data

NBC Sports has detailed its plans for coverage of the 2025 NASCAR Cup Series across NBC, USA Network and Peacock. Once again NBC Sports will take over at midseason, starting with the race from Iowa Speedway on Aug. 3 airing on USA. NBC Sports will remain the exclusive home of the NASCAR Cup Series playoffs in 2025, including the Championship Race at Phoenix Raceway on NBC for the 11th consecutive year.

NBC Sports’ coverage of the 2024 NASCAR Cup Series delivered a Total Audience Delivery (TAD) of 2.51 million viewers, up 2% vs. both the 2023 season (2.47 million) and the 2022 season (2.45 million TAD), according to data from Nielsen and Adobe Analytics. Additional viewership highlights:

• Viewership for the 2024 NASCAR Cup Series playoffs delivered year-over-year increases for 7 out of 10 races and averaged 2.35 million viewers, up 6% vs. 2023 (2.23 million);

• Viewership for Sunday’s Championship Race at Phoenix Raceway was essentially flat with 2023, delivering a TAD of 3.0 million viewers across NBC, Peacock and NBC Sports Digital;

• The NBC portion of the Cup Series season delivered a TAD of 3.0 million viewers, up 4% vs. 2023 (10 races);

• The Oct. 6 Talladega race on USA Network saw the highest year-over-year viewership increase (25%), followed by Bristol on USA Network (Sept. 21; 19%) and Martinsville on NBC (Nov. 3; 14%).

• Excluding races impacted by weather or breaking news, nine out of 14 races saw viewership increases from the same race in 2023.

Below is NBC Sports’ 2025 NASCAR Cup Series schedules, featuring networks and race start times*:

Story originally appeared on Racer