Juliet MacKenzie

Discover how conversational AI is transforming content creation, making it accessible and efficient through simple SMS-based interactions.

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🚀 Unlock Your Marketing Potential with A/B Testing! 🚀 In today's fast-paced digital landscape, understanding what truly resonates with your audience is crucial. Enter A/B Testing – the secret weapon that top marketers use to maximize their return on investment and drive exceptional results. 🎯 🔍 What is A/B Testing? A/B Testing, also known as split testing, is a powerful method for comparing two versions of a webpage, email, or other marketing asset to determine which one performs better. By delivering different versions to distinct segments of your audience, you can pinpoint what drives the highest engagement and conversions. 🌟 Why You Should Care: - Data-Driven Decisions: Say goodbye to guesswork and make informed choices based on actual user behavior. - Optimize Performance: Continuously refine your campaigns to achieve better results over time. - Boost Engagement: Tailor your content to align with your audience's preferences and needs. - Reduce Bounce Rates: Enhance user experience by identifying and implementing effective design and content strategies. - Increase Conversion Rates: Transform more visitors into leads or customers by leveraging insights from your tests. 📈 Steps to Successful A/B Testing: 1. Identify Your Goal: What specific metric do you want to improve? 2. Create Variations: Develop two distinct versions of the element you want to test. This could be different headlines, images, call-to-action buttons, or even complete page layouts. 3. Run the Test: Split your audience evenly and present each group with one of the variations. 4. Analyze Results: Use statistical analysis to determine which version outperforms the other. 5. Implement Changes: Apply the winning elements to your campaigns and continuously iterate for sustained growth. 🛠️ Essential Tools to Supercharge Your A/B Testing: - Google Optimize: Easily run experiments on your website content. - Optimizely: A comprehensive platform for optimizing customer experiences. - VWO (Visual Website Optimizer): Powerful A/B testing and conversion optimization. - HubSpot: Integrate A/B testing within your marketing automation workflows. ✨ Pro Tips for Effective A/B Testing: - Test One Element at a Time: To ensure clear results, focus on changing one element per test. - Consider Sample Size: Ensure you have a large enough audience to achieve statistically significant results. - Run Tests for Adequate Duration: Give your tests enough time to gather meaningful data. - Learn and Iterate: Use the insights gained to continually improve and refine your strategies. Embrace the power of A/B testing and transform your marketing efforts into a finely tuned, results-driven machine. Start today and see your engagement, conversion rates, and overall ROI soar to new heights! 🚀 Learn more about us at www.entivel.com #ABTesting #MarketingStrategy #DataDriven #DigitalMarketing #ConversionOptimization #Entivel #Entivel #CustomerEngagement #MarketingROI

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Businesses are spending $2.8 billion per year conducting market research in Australia 🇦🇺. Market research spend per capita is the 3rd highest globally, behind the US and the UK. Are these businesses really getting value for money? Our groundbreaking report "The Evolution of Consumer Insights in Australia," is your roadmap to navigating this transformation and maximising the opportunity. 🔍 Discover how the industry is being reshaped  📚 Learn about emerging trends  🆕 Explore the game-changing potential of DIY and self-serve 🏆 Gain actionable insights from real-world case studies Download the full report now and position your business at the forefront of consumer understanding. #consumerinsights #australia #evolution https://lnkd.in/esUzNpjr

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Had a great time going deep into the fantastic insights from our research on data privacy and brand integrity with Nadia Cameron from Mi3Australia - - one of the most comprehensive studies of its kind. A surprising takeaway? The people most at risk might not be who you think... There's a general misconception that 'older people' are more at risk of experiencing a cyber attack. But under 35's are: 🤳 Are more likely to be 'digital natives', spending more of their time online 🔐 Less likely to keep track of their passwords 👩‍💻 More likely to use basic passwords or the same password across platforms, and to connect to public WiFi networks. 😁 However, (and potentially a case of Dunning-Kruger over-confidence?) are more likely to say 'I’m confident my personal data won’t be stolen' And with recent news of the cyber attacks from both Ticketek and Ticketmaster (sorry Tay Tay fans!), the likelihood of being part of a breach is higher than ever. So what can brands do about it? BRAND BEYOND BREACHES deep-dives into how brands can manage the conversation, both during and after a breach, while also exhibiting consumer-centric, data-driven behaviour. Thanks Nadia for the fantastic article! If you're curious to find out more, link to download the report is in the comments. #dataprivacy #brandintegrity #marketing #communications

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WEALTH DYNAMICS & PERSONALITY PROFILES 🤷‍♂️ Any recommendations for Wealth Dynamics facilitators by Roger Hamilton? Ideally Australia based that work well with startups and agencies that are scaling up their teams? Have had requests from some clients and colleagues. If that's you, or someone you know... please comment below on the thread and I'll send this post across to the teams that are asking. Or any good links or resources? Found the site a little confusing to navigate. Thanks all! #wealthdynamics #personalityprofiles

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Unlock the secrets to consistent lead generation for your Australian business with our FREE eBook! Learn proven strategies to attract and convert leads effectively. 🌟 Don't miss out – download your copy today at www.rtdigital.com.au 📖

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Will 'Future Made in Australia' grants help SME's? As part of their Future Made in Australia agenda the federal government are introducing grants of up to $5 million to help innovative startups and SMEs commercialise their ideas that are a part of the National Reconstruction Funds priority areas. Those priorities are: • Resources • Transport • Medical science • Defence capability • Renewables and low emissions • Agriculture, forestry and fishing • Enabling capabilities Industry GROWTH >>> https://lnkd.in/gP8GWjAb Council of Small Business Organisations Australia (COSBOA)

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10 people to follow 👀 on LinkedIn if you want to follow commentary on startups and subsequent verticals in Aus : In no particular order and there are heaps more so please don’t be offended 🤔 but this is a start :) Emily Casey 🚀Gemma Clancy Dickie Currer Jacqui Duncan 😱 Rayn Ong Cheryl Mack Maxine Minter Haris Qureshi Simon Thomsen Sophie Robertson By following them and reading their material not only keeps them posting but keeps you up to speed 🚝 with what’s happening…. Thank you to all for ongoing learning !! #startupaus #lists #learning #fintech

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Are you ready to foster innovation and drive growth within the Asian Australian business landscape? The recent LT BSM and seedplanet partnership, under the banner of 'Innovate and Elevate: A Pitch for Success,' is set to revolutionize the startup ecosystem by providing substantial opportunities for growth and development for startups in the Asian Australian community. Join us for the Asian Australian Startups Roadshow Competition on July 30, 2024, at the Wade Institute of Entrepreneurship. Expect expert panels, a pitching competition, valuable networking opportunities, and meticulously crafted workshops and training sessions designed to equip participants with the tools and knowledge necessary to excel. READ THE FULL STORY HERE: https://lnkd.in/gVGbwAAP Secure your spot and be part of this exciting journey towards innovation and growth! Early bird tickets are still available until June 30th. Grab your tickets now: https://lnkd.in/gJu5s9Tz Don't miss this opportunity to tap into unparalleled growth and success! #LTBSM #LocalThreads #SeedPlanet #Mentorship #Ecommerce #Startups #Innovation #Entrepreneurship #PitchNight #AsianAustralianStartups #Networking #Entrepreneurship #BusinessGrowth #InvestmentOpportunities #StartupCommunity #WadeInstitute #BusinessStrategy #EntrepreneurialSuccess #InnovationInAsianAustralianStartups #LTBSMSeedPlanetPartnership #StartupGrowthInAustralia #EmpoweringAsianStartups #Entrepreneurship #Networking #Mentorship #StartupCompetition #AsianAustralianCommunity

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It’s wonderful to have a leading gaming marketing agency like Click Media Group and Jessica Wood as part of our AiMCO – Australian Influencer Marketing Council membership base. Gaming has a huge global audience because modern gamers are so much more than just a player or reviewer – they’re part of an active, engaged, online community, interacting with content producers across multiple sites and touchpoints. This shift has given rise to the gamer influencer marketing industry, connecting audiences and brands in the gaming space. While the sector is still in its infancy in Australia, it’s starting to gain real ground, with gaming influencers garnering large fan bases and brand partnerships. It’s a huge growth area – like traditional influencers, gaming influencers bring that level of authenticity to content and drive strong engagement with a highly tuned-in audience. #aimco #newmember #creatoreconomy https://lnkd.in/gDvqTTVK

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My Ignite talk at DisruptHR Melbourne on "Getting High on AI." 🎤 has just been published. The audience -> HR practitioners... Here's a quick take: 🔍 The Two AIs 🔍 : 1. 🧠 Artificial Intelligence 🧠: New (ish), smart, helpful, but flawed and biased 2. 🤗 Applied Improv 🤗: Classic, curious, collaborative, and truly human. 👍🏼➕ Improv Principle - "Yes, and..." 👍🏼➕: Enhances creativity, communication, and problem-solving in business, education, therapy, and life. 🤖 ChatGPT 🤖: My digital improv partner. Great for ideas but lacks that human touch. It's much better at IDEATION than CREATIVITY. <h/t Lee Schofield> 🤗 Applied Improv 🤗: Enhances intelligence, creativity, and humanity in the workplace. All this to say, AI (Applied Improv) is a powerful tool to practice, test, and grow crucial human skills such as listening, curiosity, confidence, and risk-taking. Interested in bringing these skills to your team through engaging workshops and real-world practice? Let’s connect! 👇 https://lnkd.in/gEmktEDr Thank you Smart WFM for hosting and producing the event! #DisruptHR #AppliedImprov #ArtificialIntelligence #HumanSkills #HR #Facilitation

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Oh, “lightning-fast” NBN internet for Australia, is FINALLY here to take us to...what, 2010 speeds? After a decade of empty promises & $$ billions thrown around, we’re supposed to cheer now? Yeah, let’s all clap because they've managed to reach nine million properties, probably leaving out rural areas where they think kangaroos are a greater concern than connectivity. & they call it "simple to set up"—right, until you need to call the support line &] end up on hold for longer than it takes to download a 4K movie on this "lightning" network. But here’s the real kicker: they hike up the prices as if they’re offering a first-class ticket to the digital age, while the rest of the world just walks on by. Want to upload a video or do a Zoom call without freezing like a pixelated ghost? That'll be $100 a month, thank you. & let’s be real, “supercharge” sounds grand until you realize it's just putting a turbo on a tricycle, going nowhere fast. So, what’s next? Another ten years until everyone has access to this so-called “lightning”? Or maybe by then, they’ll launch “super-duper lightning,” & it’ll cost double. Dozens of Melbourne suburbs will soon have access to ultra-fast internet | 7NEWS https://lnkd.in/gbkNndcX

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YouTube: Where Reach, Engagement, and ROI Align 🚀 Today's media landscape is fragmented, but one platform consistently attracts audiences: YouTube. 📈 It reaches 97% of online Australian adults and 90% of Kiwi adults, driving 2.2x higher long-term brand impact than other platforms. From building brand awareness to driving sales, YouTube offers effective engagement and proven ROI, allowing you to effectively reach your audience across various screens and formats. Ready to leverage the power of YouTube for your business? Learn more about how you can maximise your impact. ➡️ https://goo.gle/3N0nTW4 #ThinkWithGoogle

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We're often all in this together. At least, much more than you might initially think. Sharesies has worked tirelessly to build partnerships with the likes of NZX as well as #Kiwisaver providers to change consumer's financial futures in New Zealand and Australia. This has seen them expand their offering from a few managed funds to shares, Kiwisaver, interest savings accounts, and B2B. In this week's interview of The Raise, Sonya Williams, Co-Founder and Co-CEO of Sharesies helped me to realise how important it is to look for common ground to turn potential competitors into potential partners. Tech in both NZ and the AU are undergoing enormous growth and a rising tide lifts all boats. There are so many opportunities to help, collaborate and partner with startups and larger businesses around us to create a global impact. Watch the full interview now on The Raise: https://rb.gy/i7a8m5 #tech #startups

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Discover how Australian deep tech startups are luring offshore VCs with their capital efficiency and strong university networks, marking a promising shift for global tech innovation. @Prosus_Ventures #DeepTech #AustralianInnovation

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A few years ago, we helped a client examine the #digitalsector and its #carbonimpact. Discovering that the #digitalsector accounted for 3.7% of global #CO2 emissions, on par with the aviation industry, was quite eye-opening. With the rapid growth of #AI, that figure has certainly skyrocketed 🚀 In our work, we developed five pillars for #transformation, but two stood out for me: - Prioritise measurement - Democratise responsibility. These seem straightforward, but many companies and individuals still struggle to embrace them. ♻ That's why it was encouraging to see "The Cook Up with Adam Liaw," a cooking show on SBS, become the first of its kind to measure its #carbonfootprint and adopt a #greener approach to production. This aligns with SBS's broader goal of achieving #netzero emissions by #2045, with plans to measure carbon footprints across all its programs. SBS's Director of Television, Kathryn Fink, remarked, "This is an important first step to minimise emissions in production and create a #blueprint for future shows." 👣 While more tangible industries like #oilandgas, #agriculture, or #fastfashion attract the most scrutiny, big-budget films can have a carbon footprint equivalent to driving 7 million miles in a car. More numbers need to be measured. 📊 On the responsibility front, SBS's commitment to green practices and sustainability could set an example for others in the industry, leading to broader change. As a broadcaster, SBS has a unique platform to raise public awareness and educate viewers about #environmental responsibility—not only by talking about it but by leading through action. 📺 Could these steps mark significant progress in the fight against climate change, I hope so. 🙏 Signal Credit: Briony Lewis #climatechange #globalwarming #environment #action #climateaction #change #ESG #Australia #values #CSR #sustainability

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This is INSANE 🔥 news! Calling all Australian innovators - startups, scaleups, ecosystem enablers, operators, investors and corporate innovation leaders. We are thrilled to announce that Jumpstart Studio & Press Play Ventures are co-hosting the Australian Delegation to the world's most powerful tech event - CES - along with Capgemini! In January 2025, CES - the proving ground for innovators and breakthrough technologies for 50+ years and the global stage where next-generation innovations are introduced to the marketplace, is coming back to Las Vegas . . . . and this time, Australian Innovators, you are invited 💌 Powered by the Consumer Technology Association, and with a social media reach of 28.5 BILLION in 2024, CES connects innovators, decision makers, media, influencers, visionaries, and potential customers across the entire tech ecosystem. This is where brands get business done, meet new partners and where the industry’s sharpest minds take the stage to unveil their latest releases and boldest breakthroughs. With 138,000+ attendees and 4,300+ exhibitors, this is the place to be if you want to: - Globally showcase your technology products - Stand side-by-side with the world's most disruptive innovators - Promote your brand through curated opportunities to connect with influencers and prospective partners This year, the event hosted some of the biggest household and industry brand names . . . like Amazon, Walmart, Microsoft, Lenovo, Best Buy, Costco, Siemens, Verizon, L'Oreal, Snap, Intel, Qualcomm, Belkin, Autodesk, Moderna, Hyundai, Pinterest, TikTok. . . . you name it. If you are looking to partner with any of them or looking to get a foot in the door to do business . . . .then this is where you should be next year. 42% attendees reported were from the B2B space and 20% in the B2C, with the biggest industries being AI, Vehicle Tech, IoT, Smart Homes, AR/VR, Robotics, Energy Tech, Advertising/Marketing, Digital Health, Cloud Computing, Fitness, Cybersecurity, AudioTech, Gaming, 3D Printing & Sustainability. In 2025, thanks to Chris H., Australian innovators and ecosystem enablers can access CES at a subsidised rate - this includes access to the show floors, 6-nights accommodation and exclusive closed-door meetings and events. More info here: https://lnkd.in/g-6b2n4u At Press Play Ventures and Jumpstart Studio we are keen to see more women founders and migrant founders become part of this trade mission. If you are or know a woman/migrant founder who would love to be part of the Australian Delegation to this global event, please nominate them here: https://lnkd.in/gd9WsegF Applications and nominations close on 26th October, and the delegation to Las Vegas will be from 6th-12th January 2025. Super excited to co-host this delegation and we can't wait to take Australia to the world ❤️ Dheeren Vélu Isaac Jeffries Poonam Advani Preethi Mohan Chris H. #entrepreneurship #startups #australia

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"Consumer expectations level up every year." Wise words from my friend Adam Sharon-Zipser as he kicked off a panel at Elephant Room's 10th birthday event with pretty much every incredible Australian fashion label in one room celebrating him, his business partner Matthew Ding and the team. A few more key takeaways from an incredibly experienced panel: "Your product is your best retention tool" said Shaun Greenblo from Boody. It was then interesting to hear him talk about the rise of Temu and I thought to myself, how will this not impact his best retention tool in 2024? Suzy Nicoletti talked about her time at Google where she spent her days convincing customers Google was a thing! When I look back, I feel this is not too far from those who still need convincing that AI is going to change our world as we know it. Leonie Faddy from Go-To Skincare Pty Ltd was joined with a lot of head nodding when she talked about how competition is more than 20x today what it was pre-covid and the barriers to entry are now non-existent. Discussion then turned to the future and I had two key takeaways outside of the obvious AI: 1. A consolidated single customer view across channels that is simple to use, understand and achieve ROI with is an area ripe for disruption. -> I couldn't agree more, why should you have to pay 6 figures to understand how your customer shops across channel in your business? 2. The fastest growing ecommerce businesses on Meta are run by analysts not product centric operators. -> What's the difference? Analysts are focused on unit economics and aren't tied to selling any particular product tomorrow or in the future. They are nimble and focused on being a profitable business. What do you think the future holds from ecommerce?

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