A new approach for the near-infrared (NIR) ocean reflectance correction in atmospheric correction for satellite ocean color data processing in coastal and inland waters is proposed, which combines the advantages of the three existing NIR ocean reflectance correction algorithms, i.e., Bailey et al. (2010) [Opt. Express18, 7521 (2010)Appl. Opt.39, 897 (2000)Opt. Express20, 741 (2012)], and is named BMW. The normalized water-leaving radiance spectra nLw(λ) obtained from this new NIR-based atmospheric correction approach are evaluated against those obtained from the shortwave infrared (SWIR)-based atmospheric correction algorithm, as well as those from some existing NIR atmospheric correction algorithms based on several case studies. The scenes selected for case studies are obtained from two different satellite ocean color sensors, i.e., the Moderate Resolution Imaging Spectroradiometer (MODIS) on the satellite Aqua and the Visible Infrared Imaging Radiometer Suite (VIIRS) on the Suomi National Polar-orbiting Partnership (SNPP), with an emphasis on several turbid water regions in the world. The new approach has shown to produce nLw(λ) spectra most consistent with the SWIR results among all NIR algorithms. Furthermore, validations against the in situ measurements also show that in less turbid water regions the new approach produces reasonable and similar results comparable to the current operational algorithm. In addition, by combining the new NIR atmospheric correction with the SWIR-based approach, the new NIR-SWIR atmospheric correction can produce further improved ocean color products. The new NIR atmospheric correction can be implemented in a global operational satellite ocean color data processing system.